Congrats on installing a marketing automation tool! You undoubtedly saw the value, or at least possibilities, that a marketing automation tool brings. Marketing automation tools are fantastic ways to increase team cooperation, track work being done and measure success. Hopefully by now you have already installed it successfully, taught all your staff to use it, [...]
5 Warning Signs That Your Website Copy Blows
Ever look in the mirror and think to yourself, “Wow, I look really good today!” You walk out of your front door ready to face the world confidently, head held high, only to be deflated by people who wonder what is wrong with your look. Did you make a mistake? How come you didn’t see [...]
How to Format Blog Posts for Increased Readability
ReAdAbIlItY iS vErY iMp0rT@nt. How long did it take you to read that? How long would you continue reading a paragraph like that? Probably not very long. While that is a drastic example, it is still an example of the importance of readability. To ensure that your webpage, email and blog post content is easy [...]
Our 6-Step Process to Click-Generating Call-To-Action Copy
Writing content is easy as pie. Writing content that gets users clicking is as hard as trying to bake a pie (for most of us anyways). If you are finding that despite all your traffic-generating SEO, blogging and internet marketing efforts, your click-through rates still hover below an acceptable amount then you likely need to [...]
How To: Leverage Content for Increased Customer Referrals and Upsell…
Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]
Do You Make These 5 Lead Generating Mistakes that Kill Conversions?
You have a few seconds to grab a visitor’s attention with your home page? Does your website fit the bill? Most webmasters are more concerned with creating sites with beautiful design rather than empowering sites with lead generation potential and conversion principles. The result is a catastrophic failure. With the short window of time webmasters [...]
How to Use Social Media Outsourcing to Grow Your Website Business
Though social media is necessary for most websites businesses, it can become as annoying as a crying 5-year-old pulling on your leg, whining to get your attention. Are you one of those webmasters who feel your time could be put to better use? For those webmasters who feel social media is essential, yet you are [...]
Understanding (and Leveraging) Inbound, Internal and Outbound Links
A link is a link is a link, right? Not quite. In the same way that not all pizzas are not created equal; there is good pizza and bad pizza (although bad pizza is still better than no pizza), and there are good links and bad links. Links vary in quality, so when (re)considering your [...]
How-To: Perform Competitive Analysis for Internet Marketers
So the title of the article got your attention. Excellent (wrote in a Mr. Burns-tone). You are exactly the person we are looking for, because if you are reading this you either have an innate drive to get ahead and a curiosity to get you there, or you’ve already tried SEO and have failed to [...]
Did You Hear About the Season’s Newest Linking Strategy?
5 Link Building Strategies You May Not Have Tried Yet
Getting Started With Your Facebook Fan Page
Our Picks for the Top 10 Internet Marketing Blogs of 2012
5 Common Blog Mistakes (and their 5 Quick Fixes)
4 Metrics to Measure the Effectiveness of Your Marketing Automation Tool
5 Warning Signs That Your Website Copy Blows
- How to Format Blog Posts for Increased Readability
- Our 6-Step Process to Click-Generating Call-To-Action Copy
- How To: Leverage Content for Increased Customer Referrals and Upsell…
RickPuaPila: You need to create a squeeze page where the ONE AN...
optifex: I think you can't post a timeline picture with an...
MalcolmSmith: Hi Jenna I found your article very interesting p...
KathyLong: One thing you didn’t mention were sponsor links....
How to Deal with Criticizing Blog Comments
Ever wonder how those American Idol contestants can stand up there and take harsh criticism from the judges so easily? Do they run home and cry themselves to sleep when no one is watching? No person likes criticism, especially when it involves personal work. But, it’s unavoidable for bloggers who put their lives on the [...]