In the world of an online economy, website traffic is king. Part of profitable traffic includes having a high clickthrough rate to drive new and repeat business. There are times, however, when the current solutions are not enough and the game should be kicked up a few notches to ensure successful campaigns. Fortunately, there are some easy and effective ways to improve clickthrough rates and increase traffic and performance.
Grab Their Attention and Keep It
People surfing the web want something to peak their interest, and if they don’t see it, they’ll go to someone else’s website. Make sure the clickthroughs show them something that makes them want to find out more. A good way to accomplish this is to give them just enough to intrigue them; something that leaves a little mystery but makes a bold statement. Instead of saying: “This Product Helps You Look Younger,” say: “This Amazing Product Will Take Years off Your Appearance.”
Give Potential Customers a Call to Action
There is a reason why many brick-and-mortar stores have “three-days-only” sales or “limited quantities available.” It is to create a sense of urgency in the consumer: act now or you could lose out. And people don’t like losing out on a great deal. Instill this same sense of urgency with online specials. Offering people the chance to save an extra 20% if they order within the next 24 hours will get them to take action then and there, and greatly increase your clickthrough traffic.
Get the Balance Right for Targeting
It is a myth that web users hate all advertisements. What they really hate is ads that have no relevance to them. If someone is looking at discount clothing, they probably are not going to care about an ad for an expensive sports car. Ads that don’t fit in with the customer base will not get clickthroughs and may be irritating enough for the user to go to another site. Use targeting to show the right ads to the right demographics and watch the clicks soar.
High clickthrough rates have a lot of benefits, from increased profit to decreased advertising costs on sites such as Google Adwords and Facebook. Clickthrough rates can make or break a campaign and be a determining factor in the overall success of a business. Improving these rates may take some trial and error, but the rewards far outweigh the costs.
James Parsons writes about search engine optimization, social media, and PPC campaign optimization. He is an editor at SeoJournalist.com as well as several other popular online SEO publications.
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