6 Apps to Make Inbound Marketer’s Lives Easier

2011 02 04 INCOMING AppForThatThe more pro-active time you have available for finding creative new solutions, the more sales you will make. An inordinate amount of your time is likely being spent doing mundane, yet necessary, tasks like content creation, content promotion, lead nurturing and monitoring, blah blah blah, etc. And while you probably have some tools in place to automate certain aspects of your job, automation techniques designed to allow you more pro-active, lead-chasing, opportunity-finding time—there are always more, new and better ones out there.

So to help you free-up some MORE time for pro-active activities, here are 6 tools that you likely aren’t using, but can make your life significantly easier (and more productive!):

1. Website Publicity’s PPC Analysis
The missing link between Google AdWords’ Click-Through Rate analysis and actual conversion data. Website Publicity’s Pay-Per-Click Analysis tool can build on AdWords’ tools and tell you exactly how clicks are turning into conversions; this is of course valuable in more than just a time saver, it is information that will allow you to better select customer-generating keywords.

2. Lynton Web Solutions’ Lead Grader
For internet marketers generating any decent volume of leads you likely spend a lot of time nurturing them through the sales cycle. If you don’t, EEK!, that is problem 1. To help you keep track of your leads (and more importantly, where they are in your sales cycle) the Lead Grader app gives you a tool to grade the lead and insert them into your sales tool. It is super-easy to setup and can be done in less than 5 minutes (and trust me, you will get that time back in folds).

3. Zerys’ Content Marketplace
Keeping up with the amount of content you need to stay afloat is likely a thorn in your site. Content Marketplace helps you source content, taking it off your plate and putting onto someone elses.

4. PR Newswire’s iReach Blog Distribution
You spend enough time and money creating content, don’t use even more time promoting it. iReach automates the process by pushing your new content to PR Newswire’s thousands of sites.

5. SnapApp ’s Marketing Contests
If you haven’t tried using sweepstakes, contests, quizzes and polls to promote your product, then seize the day and install Marketing Contests. This app from SnapApp allows you to quickly produce and measure interactive marketing opportunities, from one handy, easy and quick-to-use console.

6. Convert Social’s Facebook Landing Pages tool
If you have a good Facebook following then use Convert Social’s app to quickly set up landing pages and calls-to-action within your Facebook account.

Install the tools above, invest the time to learn how to properly use them, and the time you invest will be returned back to you in spades. Then use that time to look for new opportunities, more time-saving tools, and to reach out to more prospects. Or spend it playing Angry Birds. Either way.


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Robin Wilding (90 Posts)

Robin Wilding is a professionally trained Canadian journalist striving to bring journalistic-era intergity to online media. She has a second degree in Political Science--with a focus on International Relations and the developing world. Currently Robin is a contributor to several technology publications, including Brajeshwar.com, SocialTechnologyReview.com, HostingIndustryWatch.com, AnimationCareerReview.com and CompareBusinessProducts.com. She also works for several web developers; and does ghost writing for several high level executives within the technology sector. Robin's work is showcased in her portfolio: http://shownd.com/robinwilding

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