A classic mistake made by internet marketers, affiliate marketers, social media marketers and email marketers alike is focusing on campaigns but not focusing on lead generation opportunities. While this may sound like an oxymoron given that many think of the two terms as congruous, but continuing to email or otherwise market without exhausting your current lead opportunities is the epitome of stupidity.
Here are some of the most commonly missed lead opportunities that marketers continually fail to recognize:
- Put Call-to-Action Buttons on Every Page
Many marketers focus so heavy on their landing page that they forget about subsequent pages that readers visit. Your email blast campaigns and other marketing campaigns can bring the people to your website but if you don’t put a call-to-action button on every page, encouraging them at every opportunity to become a customer/subcriber, then you are missing valuable lead opportunities. This includes putting call-to-action buttons on your blog—which is quite possibly the biggest marketing miss there is, not having a call-to-action on your blog (and every post).
- Layer your Call to Actions
Another common failure to recognize lead generation opportunities is in using one Call to Action, then call it quits. Just because someone clicked on your CTA doesn’t mean they will successfully convert and become a customer/subscriber. If you layer your CTAs and include another Call to Action within the first then you increase your chances of successfully converting your reader into a customer. Following through on your click-throughs is critical to ensuring you nurture the entire sales cycle and not just the first stage, lead generation.
Use Anchor Text CTA Links
Call-to-action buttons aren’t the only way to increase traffic to your landing pages then direct it to action items. Using CTAs in anchor text will increase your conversion and traffic rates. Text-linking opportunities can include website text, email text, ebook text, blog article text, etc.
Use Marketing Automation Tools
To properly nurture your leads you should be doing what the pros do: using a marketing automation tool. These tools will help you identify and generate leads and then follow them all the way through the sales cycle. An automation tool will also help you categorize leads, for example if you have two visitors, one who is reading content on classic mustangs on your site, and a second reader who downloaded your ebook on classic corvettes–you need two separate lead nurturing campaigns for each, one for mustangs and another for corvettes.
Put a Link/CTA in your Email Signature
Your email signature provides you with fantastic CTA real estate. It is at the end of your email/announcement/newsletter/press release, right after the reader has finished reading your content–and if you got them that far then they are ready to take action on it. So provide them with the opportunity to act on it.
In Social Media Posts
What is the point of putting a concerted daily effort into your social media campaign if you aren’t giving people the option to leverage your knowledge/product? Put CTA links into every social media post. Be sure to change the link regularly though to keep things fresh.
These tips above seem like common sense—but we all know the saying about common sense. If you leverage these tips into your current marketing strategy you will see higher conversion rates and lower bounce rates.