Getting people to subscribe to your email list is tough, so be sure that you convert as much of that new audience as possible by sending an attention-grabbing welcome email. A solid welcome email may not convert them on the spot but it may get them to open your next email blast—even if they don’t [...]
About Robin Wilding
Robin Wilding is a professionally trained Canadian journalist striving to bring journalistic-era intergity to online media. She has a second degree in Political Science--with a focus on International Relations and the developing world. Currently Robin is a contributor to several technology publications, including Brajeshwar.com, SocialTechnologyReview.com, HostingIndustryWatch.com, AnimationCareerReview.com and CompareBusinessProducts.com. She also works for several web developers; and does ghost writing for several high level executives within the technology sector. Robin's work is showcased in her portfolio: http://shownd.com/robinwilding
18 Ninja-like Tips to Grow your Email Marketing List
Unsubscribes got you down? Pfft forget about them, they were likely stale leads anyways. No point milking a dead cow. Time to focus on growing your email list with new users that are significantly more likely to click-through and become real customers. Growing your list is easier than you think, it just takes a concerted [...]
The 3 Most-Common Screw Ups in Inbound Marketing
Inbound marketing is supposed to be the easiest part of internet marketing, but you would be surprised how often people screw it up. These screw ups are important because they mess with inbound marketing success metrics and can lead to people not understanding the ROI of inbound over outbound marketing (inbound marketing, when done properly, [...]
Lead-Nurturing Metrics You Might Not Know You’re Measuring
As email marketers know, lead-nurturing is a difficult skill to learn. You’ve learned how to do it to some degree, but how good are you really at it and what opportunities are you missing? Figuring that out isn’t as hypothetical as it sounds; all you need to do is employ lead-nurturing metrics in your marketing [...]
6 Ways Marketers Can Use Evernote to Organize Their Lives
If your office looks like the guy on the cover of Office Space—boy do we have some advice for you. Use Evernote to declutter your desktop (–and life–). Evernote is a fantastic little piece of software that can help you sort emails, use virtual post-its, have a virtual whiteboard, make to-do lists and more. Unfortunately [...]
4 Metrics to Measure the Effectiveness of Your Marketing Automation Tool
Congrats on installing a marketing automation tool! You undoubtedly saw the value, or at least possibilities, that a marketing automation tool brings. Marketing automation tools are fantastic ways to increase team cooperation, track work being done and measure success. Hopefully by now you have already installed it successfully, taught all your staff to use it, [...]
How to Format Blog Posts for Increased Readability
ReAdAbIlItY iS vErY iMp0rT@nt. How long did it take you to read that? How long would you continue reading a paragraph like that? Probably not very long. While that is a drastic example, it is still an example of the importance of readability. To ensure that your webpage, email and blog post content is easy [...]
Our 6-Step Process to Click-Generating Call-To-Action Copy
Writing content is easy as pie. Writing content that gets users clicking is as hard as trying to bake a pie (for most of us anyways). If you are finding that despite all your traffic-generating SEO, blogging and internet marketing efforts, your click-through rates still hover below an acceptable amount then you likely need to [...]
How To: Leverage Content for Increased Customer Referrals and Upsell…
Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]
Understanding (and Leveraging) Inbound, Internal and Outbound Links
A link is a link is a link, right? Not quite. In the same way that not all pizzas are not created equal; there is good pizza and bad pizza (although bad pizza is still better than no pizza), and there are good links and bad links. Links vary in quality, so when (re)considering your [...]
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