About Robin Wilding

Robin Wilding is a professionally trained Canadian journalist striving to bring journalistic-era intergity to online media. She has a second degree in Political Science--with a focus on International Relations and the developing world. Currently Robin is a contributor to several technology publications, including Brajeshwar.com, SocialTechnologyReview.com, HostingIndustryWatch.com, AnimationCareerReview.com and CompareBusinessProducts.com. She also works for several web developers; and does ghost writing for several high level executives within the technology sector. Robin's work is showcased in her portfolio: http://shownd.com/robinwilding
Author Archive | Robin Wilding

5 Tips to Boost Your STREET CRED and Increase Your Online Authority

Internet marketers everywhere are climbing on each other like crabs in a bucket to become THE online authority in their vertical. This is no surprise of course, given that everyone wants to be the man, the top dog, the person people automatically come to in search of advice (that advice generally being “buy my product”). [...]

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4 Common Mistakes That Could Be KILLING Your Conversion Rates

Funneling prospective customers through the conversion pipeline is tough enough without trying to do it with a shakily-built foundation. To ensure that your foundation is right as rock, use this checklist of 4 common mistakes internet marketers make that continually kill lead-to-customer conversions: Set it and Forget It So, you got a lead, you add [...]

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6 Tricks of the Trade to Revitalize Evergreen Content

  Evergreen content, aka ever-useful content, is a great way to continually attract users and earn SEO points without having to eternally create new posts. Despite its title though, evergreen content doesn’t always last FOREVER because new information becomes available and trending keywords change. Despite not lasting forever, evergreen content can still be a valuable [...]

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7 Tips to Drastically Reduce Email Unsubscribe Rates

Your email list is your Golden Egg. Keeping it healthy and current is critical, as is removing those who have sent unsubscribe requests. Unsubscribe requests, unfortunately, are a part of the email marketing business, and you are required by law to respect unsubscribe requests. A healthy unsubscribe rate should be 8% of your subscribers or [...]

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3 Lead-Nurturing Emails That Every Email Marketer Should Use

As most email and internet marketers know, most leads generated through email blasts, SEO and blogs are not yet ready to become customers. Nurturing them through the sales cycle is critical to conversions. Unfortunately this can be a difficult and time-consuming process. When you make use of lead-nurturing emails in your email marketing strategy your [...]

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5 Common Blog Mistakes (and their 5 Quick Fixes)

One common complaint we get from our readers is they own a blog that they contribute to regularly but still haven’t seen the promised returns. If this sounds like you, read on. An internet survey of just over 1,000 businesses with blogs found that the majority of them are committing the same blog marketing mistakes. [...]

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4 Money-Generating Insights you Can Gain from your Blogging Analytics Tool

If your blogging strategy has reached the point that you are considering evaluating it with analytics tools, then you already know the value of blogging. So I don’t need to tell you that businesses that blog 20 time a month or more generate five times more traffic than those who post just once a week, [...]

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5 Internet Marketing Myths Exposed

Most internet marketers starting out build their knowledge base on commonly held misconceptions. Unfortunately, those misconceptions rarely change and instead continue to be part of internet marketers’ paradigms. This information is passed down to the newbs, replicating the vicious cycle time and time again. So, let’s look at 5 of the biggest internet marketing misconceptions, [...]

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4 Proven-Effective Call-to-Action Strategies (and How To Mimic their Strategy)

An effective call-to-action strategy is the only guaranteed path to success in internet marketing. After all, without it you’re not a marketer, you’re a blogger. The most successful way to build a successful call-to-action strategy is to look at what the top internet marketing companies are doing. For the purpose of learning effective CTAs, let’s [...]

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6 Apps to Make Inbound Marketer’s Lives Easier

The more pro-active time you have available for finding creative new internet marketing solutions, the more sales you will make. An inordinate amount of your time is likely being spent doing mundane, yet necessary, tasks like content creation, content promotion, lead nurturing and monitoring, blah blah blah, etc. And while you probably have some tools [...]

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