Internet marketers everywhere are climbing on each other like crabs in a bucket to become THE online authority in their vertical. This is no surprise of course, given that everyone wants to be the man, the top dog, the person people automatically come to in search of advice (that advice generally being “buy my product”). [...]
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4 Common Mistakes That Could Be KILLING Your Conversion Rates
Funneling prospective customers through the conversion pipeline is tough enough without trying to do it with a shakily-built foundation. To ensure that your foundation is right as rock, use this checklist of 4 common mistakes internet marketers make that continually kill lead-to-customer conversions: Set it and Forget It So, you got a lead, you add [...]
Are You Listening to Your Audience? Your Profits May Depend on it.
Did you hear that? It is the people who could potentially buy your products or services having conversations all over the web. How would you like it if the person with whom you were conversing kept talking incessantly leaving you no room for even a peep? You talk on your website, your blog, via tweets [...]
5 Internet Marketing Myths Exposed
Most internet marketers starting out build their knowledge base on commonly held misconceptions. Unfortunately, those misconceptions rarely change and instead continue to be part of internet marketers’ paradigms. This information is passed down to the newbs, replicating the vicious cycle time and time again. So, let’s look at 5 of the biggest internet marketing misconceptions, [...]
4 Proven-Effective Call-to-Action Strategies (and How To Mimic their Strategy)
An effective call-to-action strategy is the only guaranteed path to success in internet marketing. After all, without it you’re not a marketer, you’re a blogger. The most successful way to build a successful call-to-action strategy is to look at what the top internet marketing companies are doing. For the purpose of learning effective CTAs, let’s [...]
Beyond Lead Generation: Turning a Lead into a Sale
In an industry focused on massive lead generation, marketers can forget that sales involve more than just acquiring leads. This mindset is also evident when marketers spend most of their capital on getting traffic to their website with SEO, but none of their time and effort on converting the traffic when it gets there. It’s [...]
Why Bounce Rates are Critical to Measuring Your Website’s Performance
First impressions are everything in website marketing. If visitors do not get what they need on your website they will hightail out of there faster than they came. When a visitor leaves your site without visiting other pages, it is called a “bounce”. The bounce rate is a measurement based on the percentage of visitors [...]
Why Internet Marketers Work Hard but Never Make Any Money
Sick of spinning your wheels and feeling like nothing you do online will ever work? Tired of watching the money in your business bank account go down instead of up? The following could be your problem… If you are marketing a product or service online and you have not created a marketing persona, stop what [...]
The Definitive Glossary of Internet Marketing Terms
Congratulations on venturing into the exciting world of Internet Marketing. Confused yet? Internet Marketing has thrown old-school marketers off their game with its fancy new online marketing terms. Never fear, Marketing Resource Index is here! And we’ve put together an easy-to-scan glossary of the newly-invented Internet Marketing terms: Affiliate Marketing: A method of making money [...]
Help! I’m Getting Website Traffic But Not Making Any Money
SEO, social media, professional website design, consistent branding, killer content, increased traffic, unique offerings—you’ve done it all but your business is missing one thing… Sales! What do you do when you have tried every marketing strategy in the book but you can’t seem to land any sales from your website? You are attracting links, building [...]
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