When you start to expand your online marketing strategy you are going to looking at content in some form of another. The modern digital landscape requires you to put together not only compelling content but content that will have the attributes that it needs to set it apart form other content in your niche and [...]
Email marketing has been touted as one of the premier methods to making money online. Marketers swear that list building is one of their top streams of income and a source of long-term internet success. Email marketing may be a great strategy, but here is the problem: Many webmasters do not know where to put [...]
A majority of company blogs are composed of ego-centric articles centered on the company’s products and philosophies. While this strategy is not altogether business-crushing, it fails to build a community of readers that grow over time. The purpose of business blogging is to attract a network of people who are interested in your content enough [...]
ReAdAbIlItY iS vErY iMp0rT@nt. How long did it take you to read that? How long would you continue reading a paragraph like that? Probably not very long. While that is a drastic example, it is still an example of the importance of readability. To ensure that your webpage, email and blog post content is easy [...]
Writing content is easy as pie. Writing content that gets users clicking is as hard as trying to bake a pie (for most of us anyways). If you are finding that despite all your traffic-generating SEO, blogging and internet marketing efforts, your click-through rates still hover below an acceptable amount then you likely need to [...]
Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]
Ever wonder how those American Idol contestants can stand up there and take harsh criticism from the judges so easily? Do they run home and cry themselves to sleep when no one is watching? No person likes criticism, especially when it involves personal work. But, it’s unavoidable for bloggers who put their lives on the [...]
Analytics are a well-intentioned invention for users who have every intention of using them. See the problem here? Time to put your fancy analytics tool to use. For real this time. We have come up with 5 ways to put verbs onto the data your marketing analytics tool spits out. And without further ado or [...]
If 40s are the new 30s and black is the new neutral, is white hat the new SEO? With all of the recent Google changes, I wonder how much longer the gray area of SEO will last… Gone are the days of keyword stuffing and doorway pages. Those black hat techniques are nowhere to be [...]
Though “How To” articles may be more played out than late-night Brady Brunch reruns, they are still used quite liberally. In fact, “how to” articles are some of the most popular content pieces online with more links and bookmarks than any other online content. People love solutions to their problems and “how to” articles are [...]
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