Social search results from Google are more relevant when they have considered your social connections. With this in mind, it is important to include keywords in your posts so that they will be present in your follower’s search results. The search algorithm for Google includes personalized search results that have been gotten from Google+ activity. [...]
We all know and believe in SEO as a way to improve our website ranking, but is it possible to use those same skills in reverse? This question has come up in part because of the new Google algorithm and, their promise to punish websites that engage in bad SEO. Naturally, this leads us to [...]
Getting people to subscribe to your email list is tough, so be sure that you convert as much of that new audience as possible by sending an attention-grabbing welcome email. A solid welcome email may not convert them on the spot but it may get them to open your next email blast—even if they don’t [...]
Unsubscribes got you down? Pfft forget about them, they were likely stale leads anyways. No point milking a dead cow. Time to focus on growing your email list with new users that are significantly more likely to click-through and become real customers. Growing your list is easier than you think, it just takes a concerted [...]
Email marketing has been touted as one of the premier methods to making money online. Marketers swear that list building is one of their top streams of income and a source of long-term internet success. Email marketing may be a great strategy, but here is the problem: Many webmasters do not know where to put [...]
Inbound marketing is supposed to be the easiest part of internet marketing, but you would be surprised how often people screw it up. These screw ups are important because they mess with inbound marketing success metrics and can lead to people not understanding the ROI of inbound over outbound marketing (inbound marketing, when done properly, [...]
As email marketers know, lead-nurturing is a difficult skill to learn. You’ve learned how to do it to some degree, but how good are you really at it and what opportunities are you missing? Figuring that out isn’t as hypothetical as it sounds; all you need to do is employ lead-nurturing metrics in your marketing [...]
If your office looks like the guy on the cover of Office Space—boy do we have some advice for you. Use Evernote to declutter your desktop (–and life–). Evernote is a fantastic little piece of software that can help you sort emails, use virtual post-its, have a virtual whiteboard, make to-do lists and more. Unfortunately [...]
Congrats on installing a marketing automation tool! You undoubtedly saw the value, or at least possibilities, that a marketing automation tool brings. Marketing automation tools are fantastic ways to increase team cooperation, track work being done and measure success. Hopefully by now you have already installed it successfully, taught all your staff to use it, [...]
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