Internet marketers everywhere are climbing on each other like crabs in a bucket to become THE online authority in their vertical. This is no surprise of course, given that everyone wants to be the man, the top dog, the person people automatically come to in search of advice (that advice generally being “buy my product”). [...]
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Stop Spinning Your Wheels and Start Earning Some Profit
Do you invest loads of time and energy into internet marketing with nothing to show for it? Do you feel like the mice that run round’ and round’ in their wheels without ever leaving their cages? If your profits…or lack thereof…do not equal your time investments, something may be wrong… Quality vs. Quantity It’s easy [...]
4 Common Mistakes That Could Be KILLING Your Conversion Rates
Funneling prospective customers through the conversion pipeline is tough enough without trying to do it with a shakily-built foundation. To ensure that your foundation is right as rock, use this checklist of 4 common mistakes internet marketers make that continually kill lead-to-customer conversions: Set it and Forget It So, you got a lead, you add [...]
6 Tricks of the Trade to Revitalize Evergreen Content
Evergreen content, aka ever-useful content, is a great way to continually attract users and earn SEO points without having to eternally create new posts. Despite its title though, evergreen content doesn’t always last FOREVER because new information becomes available and trending keywords change. Despite not lasting forever, evergreen content can still be a valuable [...]
7 Tips to Drastically Reduce Email Unsubscribe Rates
Your email list is your Golden Egg. Keeping it healthy and current is critical, as is removing those who have sent unsubscribe requests. Unsubscribe requests, unfortunately, are a part of the email marketing business, and you are required by law to respect unsubscribe requests. A healthy unsubscribe rate should be 8% of your subscribers or [...]
Are You Listening to Your Audience? Your Profits May Depend on it.
Did you hear that? It is the people who could potentially buy your products or services having conversations all over the web. How would you like it if the person with whom you were conversing kept talking incessantly leaving you no room for even a peep? You talk on your website, your blog, via tweets [...]
3 Lead-Nurturing Emails That Every Email Marketer Should Use
As most email and internet marketers know, most leads generated through email blasts, SEO and blogs are not yet ready to become customers. Nurturing them through the sales cycle is critical to conversions. Unfortunately this can be a difficult and time-consuming process. When you make use of lead-nurturing emails in your email marketing strategy your [...]
5 Internet Marketing Myths Exposed
Most internet marketers starting out build their knowledge base on commonly held misconceptions. Unfortunately, those misconceptions rarely change and instead continue to be part of internet marketers’ paradigms. This information is passed down to the newbs, replicating the vicious cycle time and time again. So, let’s look at 5 of the biggest internet marketing misconceptions, [...]
The Communication Explosion Could be Stealing Your Business Productivity
Do you remember simpler times when the internet was nonexistent and contacting friends meant picking up your corded telephone or driving to their house? It was a time when busy signals were the norm and letters and postcards flooded your mailbox. In the last 10 years, communication has exploded in monumental proportions. Virtually anyone can [...]
4 Proven-Effective Call-to-Action Strategies (and How To Mimic their Strategy)
An effective call-to-action strategy is the only guaranteed path to success in internet marketing. After all, without it you’re not a marketer, you’re a blogger. The most successful way to build a successful call-to-action strategy is to look at what the top internet marketing companies are doing. For the purpose of learning effective CTAs, let’s [...]
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