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4 Common Mistakes That Could Be KILLING Your Conversion Rates

By on February 21, 2012 in Affiliate Marketing, Email Marketing, Internet Marketing

Funneling prospective customers through the conversion pipeline is tough enough without trying to do it with a shakily-built foundation. To ensure that your foundation is right as rock, use this checklist of 4 common mistakes internet marketers make that continually kill lead-to-customer conversions: Set it and Forget It So, you got a lead, you add [...]

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7 Tips to Drastically Reduce Email Unsubscribe Rates

By on February 17, 2012 in Email Marketing, Internet Marketing

Your email list is your Golden Egg. Keeping it healthy and current is critical, as is removing those who have sent unsubscribe requests. Unsubscribe requests, unfortunately, are a part of the email marketing business, and you are required by law to respect unsubscribe requests. A healthy unsubscribe rate should be 8% of your subscribers or [...]

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3 Lead-Nurturing Emails That Every Email Marketer Should Use

By on February 16, 2012 in Email Marketing, Internet Marketing

As most email and internet marketers know, most leads generated through email blasts, SEO and blogs are not yet ready to become customers. Nurturing them through the sales cycle is critical to conversions. Unfortunately this can be a difficult and time-consuming process. When you make use of lead-nurturing emails in your email marketing strategy your [...]

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4 Proven-Effective Call-to-Action Strategies (and How To Mimic their Strategy)

By on February 10, 2012 in Affiliate Marketing, Email Marketing, Internet Marketing

An effective call-to-action strategy is the only guaranteed path to success in internet marketing. After all, without it you’re not a marketer, you’re a blogger. The most successful way to build a successful call-to-action strategy is to look at what the top internet marketing companies are doing. For the purpose of learning effective CTAs, let’s [...]

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How to Publish Content Without Writing a Word

By on February 9, 2012 in Blogging, Email Marketing, Internet Marketing

Writer’s block got you down? Need a little break from publishing blog content, guest blogs and email newsletters? Content creation is time-intensive and requires effort, yet it is arguably one of the most effective internet marketing strategies for businesses. If you blog on a regular basis, it’s not a crime to put down the pen [...]

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10 Ways to Seize Every (Marketing) Opportunity by using Creative Email…

By on February 8, 2012 in Email Marketing, Internet Marketing

I have a friend who is a Senior Digital Media Marketing Strategist. I have no idea what that title means—but judging by the 6-figure salary he was recently offered by a Fortune 500 company (which he turned down), he must be quite good at his job. One of the things that makes him good is [...]

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5 Email Marketing Personalization Techniques for Higher Click-Throughs

By on February 2, 2012 in Email Marketing, Internet Marketing

Email marketing is a tough sport. Its the rock climbing of internet marketing. Getting ahead (of the competition) takes constant learning to stay ahead of the curve, and personalization techniques to differentiate yourself from the competition. For the former, add MarketingResourceIndex to your RSS feed. For the latter—keep reading. Email marketing surveys have shown that [...]

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11 Techniques To Beat Spam Filters

By on January 25, 2012 in Email Marketing, Internet Marketing

If you have read our series on email-marketing improvement tips then you have a bad-ass list, killer subject lines, and a solid success-measuring strategy—but none of those matter if nobody receives your emails. Spam filters are the Achilles heel of email marketers, but there are ways to beat them and increase your email deliverability and [...]

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6 Ways to Mobilify your Internet Marketing Strategy

By on January 3, 2012 in Email Marketing, Internet Marketing

Are you reading this content on your smartphone?   If you are reading this on your Blackberry or iPhone then you have just proven my point. If you aren’t, don’t worry—plenty of people will read this on theirs.   Having a mobile marketing strategy is critical for internet marketing—in order to leverage the quickly-growing trend. [...]

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Your Complete Guide to Measuring Email Marketing Success

By on January 2, 2012 in Email Marketing

Email marketing is a numbers game. You send 1,000 emails; 450 are opened; 100 are clicked-through; and 7 conversions are made. Being that email marketing is a numbers game, it is critical to understand the numbers—and most importantly to know what the metrics mean and which ones you should be measuring. Using your Email Service [...]

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