We often read about how great content forms the foundation for linkbait which is spread when webmasters re-publish your content on their blogs. The greatest SEOs tout the value of infographics, viral videos and top 100 articles…heck, I write about them too! But, there is one missing link that is not always reported. Maybe it [...]
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Google Understands Social SEO…Do You?
Social SEO is like peanut butter and jelly. You can eat one without the other, but the combination of the two is like a party for your taste buds. The principles of search engine optimization (SEO) have been around for quite some time now…not as long as peanut butter and jelly, but long enough to [...]
10 Proven Link-Building Techniques for Increasing Traffic
The thorn in any internet marketers side is link building. But, unfortunately, link-building is the backbone of any (and every) successful SEO campaign. Many marketers these days will buy links, “for the one-time low price of just …” BUT purchased links, in place of organically-grown links aren’t high-quality. The only way to own a successful [...]
The Definitive Glossary of Internet Marketing Terms
Congratulations on venturing into the exciting world of Internet Marketing. Confused yet? Internet Marketing has thrown old-school marketers off their game with its fancy new online marketing terms. Never fear, Marketing Resource Index is here! And we’ve put together an easy-to-scan glossary of the newly-invented Internet Marketing terms: Affiliate Marketing: A method of making money [...]
4 Black Hat SEO Techniques You Must Avoid
You can’t beat Google…people have tried and people have lost. In the end, Google always finds a way to eliminate shady tactics that attempt to manipulate the system. If you are new to the IM industry, black hat SEO techniques are unethical practices that try to unfairly manipulate search engine results. Google is insistent on [...]
How To Optimize Images for SEO, Search and Social Media Sharing
As intellectual as we all pretend to be (or wish we were), we like the internet and social networks for the pretty pictures–and pretty graphics and designs. Having pretty pictures on your site/social profiles is visually appealing, but are your images effective in addition to being visually attention-grabbing? These days, simply using pictures is not [...]
Facebook Fights Back Against “Google Search Plus Your World”
If you read our blog, you will have noticed an article we posted last week which explained the Google Search Plus Your World update. If you haven’t read it yet you can access it here: Google’s Search Plus Your World Update and How it Affects You In the article I discussed how Google has used [...]
Google’s New Algorithm Update Penalizes Ad Heavy Websites
Are your web pages ad heavy? Do visitors have to scroll before they see any content? If so, your site may be at risk of a major Google downgrade. Yesterday, Google announced the “page layout algorithm” change which penalizes sites that bury content under too many advertisements. Here is a snippet of the change as [...]
6 Tips to Improve Your Website’s Usability
If despite all your hard online marketing efforts and reasonable click-through rates you still have a high bounce rate and low conversion rate then your website isn’t performing optimally. A professional website should welcome your users, instill in them a sense of trust and professionalism, then lead them through the conversion process. High bounce rates [...]
How Local Businesses Can Use Google Places to Their Advantage
Type the name of a service into Google’s search query box along with your city or state and tell me what you see… A simple search for “Italian restaurants los angeles” revealed these results… What do you notice? The first page is full of Google places results because the search query was specific to location. [...]
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