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Optimize Your Facebook Page in Five Minutes or Less

Do you have five minutes? In the time it takes to tie your shoes and brush your teeth (I brush for a while), you can optimize your Facebook Page and generate more leads. Some of these actions will require less than a minute of your time, yet they will go a long way to boost [...]

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Facebook Market-Research Secrets

LinkedIn Answers is proving to be THE social networking tool for market research—but don’t discount Facebook just yet. If you know the trick-of-the trade for using Facebook for market research, it can be just as effective–if not more effective–than LinkedIn Answers. So, want to know the trick? It is actually brilliant in its simplicity: use [...]

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Why Entrepreneurs and Freelancers Need BOTH Facebook and LinkedIn

Freelancers, small-business owners and other entrepreneurs understand the importance of social networking, in addition to in-person business networking. Building a solid network around your business, services, skills and self are critical for not only self promotion but also for gaining valuable insight into your industry. Solid social and business networks give you market research tools, [...]

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The Do’s and Don’ts of Facebook Marketing

Facebook has hundreds of millions of users just waiting to interact with you, right? Well, not really. You will often hear marketers tout the massive number of Facebook users as an incentive to market on Facebook. Yet, if you are not marketing correctly, no one will ever know you exist. It’s similar to reaching the [...]

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Tips on Choosing the Right Images for Facebook Advertisements

Looking to capitalize on the marketing benefits of Facebook? Facebook ads provide a low-cost strategy to target thousands of leads for your business. Facebook advertisements have increased in popularity over the last few years as Google Adwords continues to close accounts and tighten its terms. The Facebook ad image is more important than any other [...]

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Facebook Fights Back Against “Google Search Plus Your World”

If you read our blog, you will have noticed an article we posted last week which explained the Google Search Plus Your World update. If you haven’t read it yet you can access it here: Google’s Search Plus Your World Update and How it Affects You In the article I discussed how Google has used [...]

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How Business Owners are Using the Facebook Timeline Cover Photo

The new Facebook Timeline for personal profiles allows for a large cover image at the top of the timeline. Cover images were created so profile owners could creatively display more of their personality and life to their community. According to Facebook… “We’ve found that people have a better experience viewing your timeline when they see [...]

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Top 5 Facebook Gimmicks that get Results

Everyone and their mother is promising the newest Facebook tips n’ tricks to give social media marketers a competitive edge. But the truth is, there is no social shortcut nor are there ways around having to make stellar content and remain engaged with your audience. Nope social media marketing is hard work, plain and simple. [...]

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4 Tips to Keep Your Facebook Fans from Un-Liking Your Page

So you have some Facebook fans, now what? Maintenance requires just as much work as achieving a goal. Imagine if Tom Cruise stopped working after acting in his first movie. I doubt he would be the icon he is now. Talk to a business that received a #1 ranking spot for a keyword in Google. [...]

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Getting Started With Your Facebook Fan Page

So you finally decided to take the plunge and join the masses of Mark Zuckerberg groupies on Facebook. Did you make the right decision? You can let the hundreds of millions of users answer that question. But for now, it’s time to get started… First things first…for basic instructions on how to setup your Facebook [...]

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