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Testing Social Signals

Which Social Networks Provide the Most Significant Return for Marketers?

By on December 13, 2012 in Facebook, Google, Social Media Marketing

SEO marketing firms are required to prioritize their efforts when creating and managing social media marketing campaigns. Therefore, it stands to reason that SEO marketers would need to concentrate their efforts where they will get the most significant return. In a small study conducted by an SEO marketing firm, Tasty Placement, the researchers found that [...]

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Why Google Plus Trumps Facebook

By on March 28, 2012 in Facebook, Google, Social Media Marketing

Can Google+ score a knockout in the social media ring between itself and Facebook? If you ask the hundreds of millions of Facebook users, they would say it’s highly unlikely. But, that doesn’t mean that Google+ can’t win a few rounds. Google+ has features that trump Facebook making the user experience much easier. Posting With [...]

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How To Assert Control over Google’s New Privacy Policy

By on March 7, 2012 in Google, Internet Marketing

Recently I wrote an article about the Orwellian new Google privacy policy (you can read my article here). Its unification of spying across all internet activities, including all of the Google-owned email, docs, calendar, search, social activities and browsing habits of their users, is scary to say the least. This new treasure trove of unified [...]

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Google’s New Privacy Policy: Tyrannical and Orwellian, or Natural Progression?

By on March 5, 2012 in Google

The only entity NOT upset about Google’s new privacy policy, is Google. The new privacy policy (to read the full text of the policy, click here) put into effect by Google has many comparing the company to Orwell’s Big Brother, with its all-knowing invasions of privacy.   In essence the self-proclaimed ‘beautifully simple and intuitive’ [...]

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Tips to Maximizing Your Google Plus Marketing Campaign

By on February 15, 2012 in Google, Social Media Marketing

Have you started marketing on Google Plus? For some, Google Plus is still too new, but influential enough to consider. Have you ever looked at a highly-approved item on a restaurant menu and wasn’t sure if you wanted it, but you were compelled to try it because you didn’t want to miss out? The argument [...]

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Google Understands Social SEO…Do You?

By on February 8, 2012 in Google, SEO, Social Media Marketing

Social SEO is like peanut butter and jelly. You can eat one without the other, but the combination of the two is like a party for your taste buds. The principles of search engine optimization (SEO) have been around for quite some time now…not as long as peanut butter and jelly, but long enough to [...]

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Google’s “Search Plus Your World” Update and How it Affects You

By on January 16, 2012 in Google, Social Media Marketing

With the latest Google update to its search engine, Search Plus Your World (SPYW), marketers and website owners will need to understand its probable impact on Google’s search results. The Search Plus Your World update is a new search function that allows users to receive content that is tailored to their personal interests. Right now, [...]

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6 Tips for Creating an Effective Google Plus Business Page

By on December 14, 2011 in Google, Social Media Marketing

Smart SEO professionals, social media marketers and savvy business marketers are scrambling to leverage the new services available with Google Plus. These visionaries have the foresight to forecast that it won’t be long until the SEO and social media marketing worlds are joined together–at the hip. Yup, can’t be too long until Google+ has a [...]

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