So you finally decided to take the plunge and join the masses of Mark Zuckerberg groupies on Facebook. Did you make the right decision? You can let the hundreds of millions of users answer that question. But for now, it’s time to get started…
First things first…for basic instructions on how to setup your Facebook Page from scratch, see this tutorial: Facebook Business
Once you craft the bare bones of your page, it’s time to spruce it up with some professional graphics. A welcome page is not a necessity, but it is a great idea if you want to appear more professional. A great welcome page can compel your visitors to “like” your page or perform any other action like sign up for your email list, watch a video, or fill out a contact form.
Below are two great examples of Facebook Welcome Pages from social media experts:
Social Media Examiner
You can either hire a designer to create your welcome page graphics or use some of the free and low cost applications below:
Wix – Offers free and paid templates. The free version comes with many options and the paid version includes design upgrades with intermediate and advanced features.
Tabsite – Free and paid versions. I like the easy-to-use “DragNBuild” interface.
Pagemodo – Free and paid versions. I like Pagemodo because it stays fresh with new and improved templates that offer many customization options.
For welcome pages or any other graphics like your profile image, you can try these resources:
Fiverr – This site is full of freelancers who are willing to do just about anything for $5. Now, don’t expect superior graphics that you would pay $5000 for. However, you can get some creative, professional graphics for a great price. Make sure to sort providers by reviews and only work with those who scored high marks.
Social Identities – For less than $250, you can get a fully functioning, graphics heavy, Facebook page. This service provider has enjoyed rave reviews from customers.
You will also want to explore the many customizable applications available to see which ones will enhance your page. With applications you can offer your fans everything from location based services and contests to shopping functionalities. For a look at some of the most popular applications, this article on the top 75 Facebook applications should do the trick.
Once your graphics and applications are set, you need to acquire some fans. Here are some ways to do it:
- Send out mailings or emails to your existing customer base to notify them of your new page. An incentive to “like” your page should give your customers the impetus they need to take action.
- If you already have a Facebook personal profile, you can recommend your business page to your friends. Just use the “Invite Friends” link on your fan page.
- Add a Facebook widget or Like Box on your website so visitors can “like” your page right from your site. You can find these applications on Facebook. If you have a WordPress site, take a look at these 10 WordPress social media plugins for inspiration.
- Network with Facebook groups or on LinkedIn to connect with your audience, whether B2C or B2B. Refrain from directly asking people to “like” your page if you do not know them. Self-promotion on social sites is frowned upon.
As you grow, remember to engage your fans and offer valuable content they will want to share. Run contests and polls and get them involved in the conversation. For some more tips, see this helpful article: Become a Facebook Social Media Marketing Expert