Sometimes we can be so focused on increasing our website’s profits that we don’t realize how we are squashing our potential to make more money.
Every once in a while it’s good to take a step back and look at your internet marketing campaign. Even a few small tweaks can make a huge difference.
If you are new to internet marketing, take this information and run with it so you do not end up in a state of stagnancy with your profits. Your first sale will excite you, but don’t let it take the focus away from your campaign.
Whether new or seasoned marketers, take note of this business-crushing habit and unleash the profit potential.
Lack of Focus
Some marketers (especially affiliate), try to accomplish too many purposes with their websites. They want visitors to see their images, opt-in to an email list, view testimonies, consider links to other businesses and services, and so much more!
Visitor confusion is one of the top reasons for affiliate website abandonment.
Here’s the problem: Webmasters think if they add more “bells and whistles” and links to websites, they have a better chance at making more money because visitors have more opportunities to convert. This theory sounds promising, but it isn’t realistic.
There is a threshold for online visitors when too much information overwhelms and sends them running to a simpler place where information overload is nonexistent. Find the sweet spot between not enough converting elements and visitor confusion. Test the elements on your site by changing one variable at a time and checking your conversion rates.
Remember…Less is more when it comes to websites.
For affiliate marketers, choose one to two points of focus whether a “Click Here” button or opt-in and build the website design around them.
If you are a service provider, you have more information to share on your website because you are selling your brand. Think of focus more in terms of what you sell rather than the exact design of your website.
You can’t please everyone and offer services to all. If you try to spread yourself too thin, you will lower the value of your services because your time will be scattered in too many places.
I offer website content writing and social media services with my biz and even that is a stretch. I could offer SEO and more marketing services but if I do, I will dilute my message and do a disservice to my clients. By focusing on one or two services, I excel because I spend the majority of my time on them which adds to my expertise.
There are agencies that offer multiple services, but they come with a staff of 20+ people who are each skilled in their own craft. If you are a one-man show, focus on one service and become the BEST at it. If possible, carve a niche in a specific industry so you can become the expert and beat out all the competitors who are trying to dip their hands in too many ventures.
Jack of All Trades, Master of Nothing…
Focus, focus and focus again! In internet marketing, sometimes LESS equates to MORE…more profits that is.