With a reasonable amount of social media marketing time under your belt by now you have likely run into the same obstacles as many of our readers: how to run simultaneous marketing and customer service campaigns, providing that human touch and avoiding the release of sensitive information. As my Aussie friend says, “no worries mate”.
We’ve put our meager collective brainpower together and come up with a list of the most common social media marketing issues…and, drum roll please…. their solutions.
So, while we’ve got you on the edge of your seat lets dive right into it:
1. Not Lettin’ the Cat out of the Proverbial Bag
As Mark Zuckerburg said, privacy is dead. Navigating the world of social media marketing is tough enough without the added worry of accidentally leaking sensitive information. However, it is a reality of the job—especially if you are working in an industry that deals with sensitive customer information.
What you need to do is apply an ample coating of a CYA (cover your a**) approach. This can be done with 2 easy techniques. The first is to implement a bullet-proof privacy policy. Second, ensure that all users are sent mandatory-read notices on not posting sensitive information like PIN numbers, customer numbers or other forms of sensitive info on your company’s social profiles.
2. Don’t Mix Business with Pleasure…or Customer Service and Marketing
The old credo of not mixing business with pleasure is being converted for social media marketing purposes to not mixing customer service and marketing messages. To fix this royal pain in the arse issue you need to create a solid divide between your customer service social channel and your marketing social channel. If necessary create separate accounts for each department then link the two between mutual. regular mentions of the other channel.
3. Not being a Robot
Its easy to create new social media posts multiple times a day everyday; the tough part is keeping it fresh, interesting, and not robot-like. Tough indeed. Let’s face it, some days you drag your sorry butt into the office, plop yourself down in front of a carafe of coffee and hope nobody talks to you for the day. Social media marketers don’t have this option. The best way to keep things unrobotic is to do your research and stay up-to-date. When you regularly research news in the industry you will naturally have more to say. Sort of a ‘read more, speak more’ philosophy. This will not only help with your posts but also with the creativity of your replies.
It doesn’t get much easier than this. Use the above 3 points, and solutions, to solve the social media thorns in your side. Their relatively quick-fix solutions will help you to liven-up your social campaigns, de-mingle your CS and marketing campaigns AND de-robot your social tone. Voila!
Robin Wilding is a professionally trained Canadian journalist striving to bring journalistic-era intergity to online media. She has a second degree in Political Science--with a focus on International Relations and the developing world. Currently Robin is a contributor to several technology publications, including Brajeshwar.com, SocialTechnologyReview.com, HostingIndustryWatch.com, AnimationCareerReview.com and CompareBusinessProducts.com. She also works for several web developers; and does ghost writing for several high level executives within the technology sector. Robin's work is showcased in her portfolio: http://shownd.com/robinwilding
No comments yet.