Facebook has established itself as one of the most visited websites. If you wish to have a good online marketing campaign, you cannot neglect Facebook. Facebook users belong to all kinds of social classes and age groups; chances are a majority of your customers use it. This article will help you shape your social media campaign by underlining common mistakes.
If you are not posting updates and new content regularly, there is no point in having a Facebook page. Once people add you as a friend or ‘like’ your page, they will not browse through their list of friends and choose to visit your page. You will get exposure by posting things that will appear in their news feed. By posting new updates at least once a week, you will remind your followers about your activities, even if they do not click on your page. You should take pictures of your products and post them; a picture will stand out more than a status update when your customers scroll through their news feed.
You probably have your own Facebook profile that you use to stay in touch with friends and family. Keep in mind that you are using Facebook for professional purposes now. This means you should create two separate profiles, one for yourself and one for your business. Introduce yourself on your professional profile, but present yourself as someone who has created a product or who works for a company rather than the individual you are. It is not appropriate to use your professional profile to post updates about your private life or to comment on your friends’ pictures. You should also avoid commenting on your followers’ updates if they seem too personal. Always remember that you are here for business; be courteous and answer questions and comments with useful information. Do not get into arguments and delete any negative posts if you think these comments give a bad image of your brand.
Make your posts count. People will quickly lose interest in your updates and unsubscribe if you are not posting anything worth reading. You should really do your best to write interesting articles about your products and your industry. Use Facebook to keep an eye on what your customers are doing and what they are talking about. You should notice a few issues and concerns that are common to most of your customers. Write articles on these topics and offer concrete solutions to there recurring issues. You should also use Facebook to advertise discounts and special offers. Your customers will be more likely to interact with you on Facebook if they feel they can get something out of this exchange.
Always keep an eye on what your competitors are doing. They could be taking customers away from you by using a technique you have been neglecting. Have your customers fill in surveys to find out what they would like to see on your Facebook profile, and experiment with new techniques. Keep track of your results by counting how many people shared your content or ‘liked’ your page. If you notice that your competitor’s page has more ‘likes’ than yours, you have to take radical action and launch a larger social media campaign.
People will use Facebook to contact you, just like they would use emails. Make sure you log in to Facebook once or twice a day and read your notifications and messages. Take the time to answer everyone personally. Perhaps you could have a list of recurring questions with the best answer for each of them. Address people by their name and thank them for their interest in your business.
Facebook is still relatively new and advertising your business in this site can be difficult as well as rewarding. Take the time to learn more about social media and marketing before you launch your Facebook campaign. Do not assume you know how to advertise your business on Facebook because you have a personal profile.