You’re going to love this. In this MRI article we’re going to explain WHY internal linking is critical, HOW TO do it, and a couple of ways to improve a pre-existing internal linking strategy. Sound good? Then stay tuned and keep reading.
WHY Internal Linking is Critical
Internal linking…blah blah…yeah yeah, its important. Taking a blah approach to internal linking is missing the SEO boat; its like running for president and forgetting to vote for yourself. Taking a serious approach to internal linking will benefit you in the long run because it signifies that your content is authoritative and relevant because it links to itself, showing Google and other search engines that your content is linkable. Authority building is the most important, and an integral part of SEO; so if you’re doing SEO you should be doing internal linking.
HOW TO use Internal Linking
This part is easy. Look for common linkages in content and create links. Also, ensure that your landing page is well linked, as are your CTAs. Use your analytics tool to find out which content and CTAs are the most popular and the highest converting and link to them as much as possible.
HOW TO Improve an Existing Internal Linking Strategy
If you’re worth your weight in gold as an internet marketer then you already have internal links on your website. Kudos. Use this quick checklist to ensure that you have leveraged every opportunity:
Sitemap: Using a sitemap is a great boost to your internal linking SEO efforts because it links (or should link) to every page on your website. It is literally a goldmine of an internal linking opportunity.
Series Pages: you may not have purposely created a series, but you likely have related content that you could turn into a series. Series provide effective internal linking opportunities because not only do they link to each other but they also need a quasi landing page to connect together all the related articles/blog posts.
Offer Pages: you likely already have pages that have special offers via their CTAs, but, having dedicated pages, with internal links, to click through will boost your internal linking while offering you another opportunity to use your best content and CTAs.
Blog Post Review: when writing blog content you often overlook internal linking opportunities in an effort to get the post up and live on the site. Going back and reviewing older blog posts (especially the most popular ones) and inserting new links can give them a boost with a new update while easily boosting your internal links.
As you can see there are a plethora of opportunities to give your existing internal linking campaign a boost. The bonus, is that creating additional list-styled pages linking to your existing, top-notch content can boost conversions and add another page to your repetoire while supercharging your SEO.
For more SEO-enhancing tips n’ tricks, click here.
Robin Wilding is a professionally trained Canadian journalist striving to bring journalistic-era intergity to online media. She has a second degree in Political Science--with a focus on International Relations and the developing world. Currently Robin is a contributor to several technology publications, including Brajeshwar.com, SocialTechnologyReview.com, HostingIndustryWatch.com, AnimationCareerReview.com and CompareBusinessProducts.com. She also works for several web developers; and does ghost writing for several high level executives within the technology sector. Robin's work is showcased in her portfolio: http://shownd.com/robinwilding
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