We all know and believe in SEO as a way to improve our website ranking, but is it possible to use those same skills in reverse? This question has come up in part because of the new Google algorithm and, their promise to punish websites that engage in bad SEO. Naturally, this leads us to [...]
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How to Lose SEO Rankings in 7 Days or Less
Google updates its algorithm more than politicians vow false promises and beauty queen contestants wish for world peace. The SEO industry has rapidly changed in the last few years and more so in the last few months. With Panda, Penguin, the Freshness update, and Google’s takedown of prominent blog networks, webmasters don’t know which way [...]
6 Ways Marketers Can Use Evernote to Organize Their Lives
If your office looks like the guy on the cover of Office Space—boy do we have some advice for you. Use Evernote to declutter your desktop (–and life–). Evernote is a fantastic little piece of software that can help you sort emails, use virtual post-its, have a virtual whiteboard, make to-do lists and more. Unfortunately [...]
How to Format Blog Posts for Increased Readability
ReAdAbIlItY iS vErY iMp0rT@nt. How long did it take you to read that? How long would you continue reading a paragraph like that? Probably not very long. While that is a drastic example, it is still an example of the importance of readability. To ensure that your webpage, email and blog post content is easy [...]
Our 6-Step Process to Click-Generating Call-To-Action Copy
Writing content is easy as pie. Writing content that gets users clicking is as hard as trying to bake a pie (for most of us anyways). If you are finding that despite all your traffic-generating SEO, blogging and internet marketing efforts, your click-through rates still hover below an acceptable amount then you likely need to [...]
How To: Leverage Content for Increased Customer Referrals and Upsell…
Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]
Do You Make These 5 Lead Generating Mistakes that Kill Conversions?
You have a few seconds to grab a visitor’s attention with your home page? Does your website fit the bill? Most webmasters are more concerned with creating sites with beautiful design rather than empowering sites with lead generation potential and conversion principles. The result is a catastrophic failure. With the short window of time webmasters [...]
Understanding (and Leveraging) Inbound, Internal and Outbound Links
A link is a link is a link, right? Not quite. In the same way that not all pizzas are not created equal; there is good pizza and bad pizza (although bad pizza is still better than no pizza), and there are good links and bad links. Links vary in quality, so when (re)considering your [...]
How-To: Perform Competitive Analysis for Internet Marketers
So the title of the article got your attention. Excellent (wrote in a Mr. Burns-tone). You are exactly the person we are looking for, because if you are reading this you either have an innate drive to get ahead and a curiosity to get you there, or you’ve already tried SEO and have failed to [...]
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How to Deal with Criticizing Blog Comments
Ever wonder how those American Idol contestants can stand up there and take harsh criticism from the judges so easily? Do they run home and cry themselves to sleep when no one is watching? No person likes criticism, especially when it involves personal work. But, it’s unavoidable for bloggers who put their lives on the [...]