Tag Archives | content marketing

5 Warning Signs That Your Website Copy Blows

Ever look in the mirror and think to yourself, “Wow, I look really good today!” You walk out of your front door ready to face the world confidently, head held high, only to be deflated by people who wonder what is wrong with your look. Did you make a mistake? How come you didn’t see [...]

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How To Write “How To” Articles That People Want to Share

Though “How To” articles may be more played out than late-night Brady Brunch reruns, they are still used quite liberally. In fact, “how to” articles are some of the most popular content pieces online with more links and bookmarks than any other online content. People love solutions to their problems and “how to” articles are [...]

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A Newbie’s Step-by-Step Guide to Content Marketing Success

Content marketing is the process of creating valuable, targeted content that solves a need. It also involves sharing this content with the web. Twenty years ago, companies relied on cold calling, fliers and mailers to market content to its customers. Though these outbound marketing tactics worked, they were not highly successful in helping a prospect [...]

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The 4 Mistakes That Could Cost You Your Website

Website owners are faced with muddling through constant information on “what to do” and “what not to do” with their websites. Sadly, they get caught up in the newest tips, tricks, and trends and forget about the sound principles that form the foundation of website success. Consider this an intervention. It’s time to regroup and [...]

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The Elements of a Winning Press Release

Press releases are an integral component of every successful content marketing strategy. They have SEO value and lead generation potential all in one. Regularly scheduled press releases generate buzz and press around your brand. They are a slam dunk for sure. It’s a common misconception that press releases must follow a life-altering event. They merely [...]

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YouTube Marketing Tips for Your Online Business

Are you using videos as part of your content marketing campaign? Videos represent an effective marketing strategy for those businesses that are looking for different ways to spread brand awareness and increase traffic to their website. Americans stream billions of videos every month and internet video viewing is growing faster than television. YouTube has become [...]

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Why Great Content Alone Does NOT Bring You Links

We often read about how great content forms the foundation for linkbait which is spread when webmasters re-publish your content on their blogs. The greatest SEOs tout the value of infographics, viral videos and top 100 articles…heck, I write about them too! But, there is one missing link that is not always reported. Maybe it [...]

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Are You Listening to Your Audience? Your Profits May Depend on it.

Did you hear that? It is the people who could potentially buy your products or services having conversations all over the web. How would you like it if the person with whom you were conversing kept talking incessantly leaving you no room for even a peep? You talk on your website, your blog, via tweets [...]

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How to Publish Content Without Writing a Word

Writer’s block got you down? Need a little break from publishing blog content, guest blogs and email newsletters? Content creation is time-intensive and requires effort, yet it is arguably one of the most effective internet marketing strategies for businesses. If you blog on a regular basis, it’s not a crime to put down the pen [...]

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Increase Your Blog Traffic Without Using Twitter or Facebook

Aside from blackmailing people to visit your blog (don’t do this!), building a blog’s traffic takes time and effort. Blog success does not happen overnight…or even in a few months time. But if you use some strategic content marketing tactics, you can rise to the top in record time. Most people know about the benefits [...]

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