As email marketers know, lead-nurturing is a difficult skill to learn. You’ve learned how to do it to some degree, but how good are you really at it and what opportunities are you missing? Figuring that out isn’t as hypothetical as it sounds; all you need to do is employ lead-nurturing metrics in your marketing [...]
Want to succeed online, get serious with targeted traffic? And you can leverage on coupon discount codes to further boost conversion rate and take your online business to the next level. I’m here to show you how. Lead or traffic generation has become the pivot of online success. Everyone who has attained great heights on [...]
Newbies to the SEO game are often daunted by the idea of implementing an SEO strategy, but if you break the quasi-Herculean task down to its few basic steps the process becomes easy. Lucky for you, we’ve done it for you. Step 1: Establish Metrics and Guidelines There are many SEO tools out there will [...]
Are you squeezing the profits and life out of your business? Sometimes we can be so focused on increasing our website’s profits that we don’t realize how we are squashing our potential to make more money. Every once in a while it’s good to take a step back and look at your internet marketing campaign. [...]
Funneling prospective customers through the conversion pipeline is tough enough without trying to do it with a shakily-built foundation. To ensure that your foundation is right as rock, use this checklist of 4 common mistakes internet marketers make that continually kill lead-to-customer conversions: Set it and Forget It So, you got a lead, you add [...]
If despite all your hard online marketing efforts and reasonable click-through rates you still have a high bounce rate and low conversion rate then your website isn’t performing optimally. A professional website should welcome your users, instill in them a sense of trust and professionalism, then lead them through the conversion process. High bounce rates [...]
If metrics were an Irish rockband quantity metrics would be Bono and quality would be—well, the other guys. There are certain metrics (quantity) that get all the fanfare while the others (quality) work behind the scenes producing the majority of the work and success. Despite the powerful tools available in most analytics tools, many people [...]
A classic mistake made by internet marketers, affiliate marketers, social media marketers and email marketers alike is focusing on campaigns but not focusing on lead generation opportunities. While this may sound like an oxymoron given that many think of the two terms as congruous, but continuing to email or otherwise market without exhausting your current [...]
Your landing page may be failing you. If your email-, social- and internet-based marketing campaigns are highly successful but you still have a high bounce rate and low conversion rate then your landing page is likely the cause. If you suspect that your landing page is counteracting your concerted marketing efforts—or you simply want to [...]
Email marketing is a numbers game. You send 1,000 emails; 450 are opened; 100 are clicked-through; and 7 conversions are made. Being that email marketing is a numbers game, it is critical to understand the numbers—and most importantly to know what the metrics mean and which ones you should be measuring. Using your Email Service [...]
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