Email marketing has been touted as one of the premier methods to making money online. Marketers swear that list building is one of their top streams of income and a source of long-term internet success. Email marketing may be a great strategy, but here is the problem: Many webmasters do not know where to put [...]
Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]
Every good email marketer worth their salt knows that developing a solid email list is the key to success. And developing a solid email list only happens from a concerted effort to create a spot-on user registration process. The good news is that we’ve made it easy for ya. All you’ve got to do is [...]
Email-list maintenance has long been a royal pain the arse for internet and email marketers. It is however a necessary evil that must be done to maintain your good-sender status and keep your stats clean. Never fear though, once again—we are here. Here are the critical (and EASY) steps to keeping a clean (and effective) [...]
You have likely already heard that scrubbing your email list is needed regularly to succeed in email marketing. But, has anyone ever explained why? There are 6 major reasons why periodic cleaning of your email list is critical to being an email marketing rockstar: It decreases your unsubscribe rates It decreases how many people mark [...]
Does email marketing sometimes make you feel like you’re a one-legged man in an ass-kicking contest? You’re not alone. Email marketing is a tough game. If it wasn’t then everyone would do it. The competition is incredibly tough, and to make things worse you are constantly striving to be one step ahead of the spam [...]
“Dude, open my email and a purple monkey will run across your screen”. If you’re worried that your email marketing lacks a certain finesse—ahem, like the above–then read on. There are certain things you should and shouldn’t do as an email marketer. For example: add your extended family to your email list and use forwarding [...]
Your email list is your Golden Egg. Keeping it healthy and current is critical, as is removing those who have sent unsubscribe requests. Unsubscribe requests, unfortunately, are a part of the email marketing business, and you are required by law to respect unsubscribe requests. A healthy unsubscribe rate should be 8% of your subscribers or [...]
As most email and internet marketers know, most leads generated through email blasts, SEO and blogs are not yet ready to become customers. Nurturing them through the sales cycle is critical to conversions. Unfortunately this can be a difficult and time-consuming process. When you make use of lead-nurturing emails in your email marketing strategy your [...]
Do you remember simpler times when the internet was nonexistent and contacting friends meant picking up your corded telephone or driving to their house? It was a time when busy signals were the norm and letters and postcards flooded your mailbox. In the last 10 years, communication has exploded in monumental proportions. Virtually anyone can [...]
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