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How To to Keep Your Email Marketing List Clean

By on March 19, 2012 in Email Marketing, Internet Marketing

Email-list maintenance has long been a royal pain the arse for internet and email marketers. It is however a necessary evil that must be done to maintain your good-sender status and keep your stats clean. Never fear though, once again—we are here. Here are the critical (and EASY) steps to keeping a clean (and effective) [...]

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7 Email Types to Delete from Your Email Marketing List Immediately

By on March 9, 2012 in Email Marketing, Internet Marketing

You have likely already heard that scrubbing your email list is needed regularly to succeed in email marketing. But, has anyone ever explained why? There are 6 major reasons why periodic cleaning of your email list is critical to being an email marketing rockstar: It decreases your unsubscribe rates It decreases how many people mark [...]

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Email Marketer Finishing School: The 5 Rules of Email Marketing Etiquette

By on February 24, 2012 in Email Marketing, Internet Marketing

“Dude, open my email and a purple monkey will run across your screen”. If you’re worried that your email marketing lacks a certain finesse—ahem, like the above–then read on. There are certain things you should and shouldn’t do as an email marketer. For example: add your extended family to your email list and use forwarding [...]

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7 Tips to Drastically Reduce Email Unsubscribe Rates

By on February 17, 2012 in Email Marketing, Internet Marketing

Your email list is your Golden Egg. Keeping it healthy and current is critical, as is removing those who have sent unsubscribe requests. Unsubscribe requests, unfortunately, are a part of the email marketing business, and you are required by law to respect unsubscribe requests. A healthy unsubscribe rate should be 8% of your subscribers or [...]

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The Communication Explosion Could be Stealing Your Business Productivity

By on February 13, 2012 in Internet Marketing, Social Media Marketing

Do you remember simpler times when the internet was nonexistent and contacting friends meant picking up your corded telephone or driving to their house? It was a time when busy signals were the norm and letters and postcards flooded your mailbox. In the last 10 years, communication has exploded in monumental proportions. Virtually anyone can [...]

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Beyond Lead Generation: Turning a Lead into a Sale

By on February 10, 2012 in Affiliate Marketing, Internet Marketing

In an industry focused on massive lead generation, marketers can forget that sales involve more than just acquiring leads. This mindset is also evident when marketers spend most of their capital on getting traffic to their website with SEO, but none of their time and effort on converting the traffic when it gets there. It’s [...]

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5 Steps to Email Marketing Subject Lines (That People Will Actually Open) and…

By on December 30, 2011 in Email Marketing

According to Internet security firm Sophos, the United States is the leading sender and receiver of email marketing (aka spam) on the planet, with millions of messages being sent per second. But wait, you’re not spamming people…or are you? The difference between email-based marketing and spamming is a thin line; the minor difference being that [...]

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Why Email Marketing Must Be a Part of Your Business

By on December 13, 2011 in Internet Marketing

Email marketing has become synonymous with spamming—a practice considered despicable; a process that consumes our inboxes with erectile dysfunction and “I earned $4,592 a week” ads. But these spammers are using the process of email marketing, and like Luke’s father—have gone to the Darkside. There is a lighter side to email marketing though; a side [...]

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