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Why –and HOW– to Integrate Email Marketing and Social Media Marketing

By on March 13, 2012 in Email Marketing, Internet Marketing, Social Media Marketing

Most internet marketers are simultaneously running social media marketing and email marketing campaigns. And surprisingly most of them aren’t integrating the two in any meaningful way. Integration of these two forms of internet marketing is important, because it will decrease your effort while driving participation. You can also use the metrics from one to help [...]

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Trigger Words to Remove from your Email Subject Lines NOW

By on March 8, 2012 in Email Marketing, Internet Marketing

Writing successful email subject lines for your email marketing campaign is as difficult as trying to win a chilli cook-off in Texas. You need the right elements, steps, time and of course, a secret ingredient. In a reverse-secret ingredient process we’ve put together a list of ingredients that shouldn’t be in your email subject line [...]

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5 Email Marketing Personalization Techniques for Higher Click-Throughs

By on February 2, 2012 in Email Marketing, Internet Marketing

Email marketing is a tough sport. Its the rock climbing of internet marketing. Getting ahead (of the competition) takes constant learning to stay ahead of the curve, and personalization techniques to differentiate yourself from the competition. For the former, add MarketingResourceIndex to your RSS feed. For the latter—keep reading. Email marketing surveys have shown that [...]

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3 Metrics That REALLY Don’t Matter—and 3 That Really DO

By on January 14, 2012 in Internet Marketing, Social Media Marketing

If metrics were an Irish rockband quantity metrics would be Bono and quality would be—well, the other guys. There are certain metrics (quantity) that get all the fanfare while the others (quality) work behind the scenes producing the majority of the work and success. Despite the powerful tools available in most analytics tools, many people [...]

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Your Complete Guide to Measuring Email Marketing Success

By on January 2, 2012 in Email Marketing

Email marketing is a numbers game. You send 1,000 emails; 450 are opened; 100 are clicked-through; and 7 conversions are made. Being that email marketing is a numbers game, it is critical to understand the numbers—and most importantly to know what the metrics mean and which ones you should be measuring. Using your Email Service [...]

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5 Tips to Improve Your Email Marketing Open Rates

By on December 13, 2011 in Internet Marketing

The money is in the list, right? We often hear the most successful marketers tout this phrase as one to remember. According to eMarketer, 97% of small businesses use email marketing campaigns as a strategy to connect with customers. But how successful will your email marketing campaign become if your subscribers are not opening your [...]

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Why Email Marketing Must Be a Part of Your Business

By on December 13, 2011 in Internet Marketing

Email marketing has become synonymous with spamming—a practice considered despicable; a process that consumes our inboxes with erectile dysfunction and “I earned $4,592 a week” ads. But these spammers are using the process of email marketing, and like Luke’s father—have gone to the Darkside. There is a lighter side to email marketing though; a side [...]

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