Email marketing has been touted as one of the premier methods to making money online. Marketers swear that list building is one of their top streams of income and a source of long-term internet success. Email marketing may be a great strategy, but here is the problem: Many webmasters do not know where to put [...]
Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]
Most internet marketers are simultaneously running social media marketing and email marketing campaigns. And surprisingly most of them aren’t integrating the two in any meaningful way. Integration of these two forms of internet marketing is important, because it will decrease your effort while driving participation. You can also use the metrics from one to help [...]
If you are one of the email marketers who relies on e-commerce for an income (which is just about all of ya), I’ve got some great tips for you on how to turn an abandoned shopping cart into a sale. The even-better news is that it can be done using the email marketing tools that [...]
You have likely already heard that scrubbing your email list is needed regularly to succeed in email marketing. But, has anyone ever explained why? There are 6 major reasons why periodic cleaning of your email list is critical to being an email marketing rockstar: It decreases your unsubscribe rates It decreases how many people mark [...]
Writing successful email subject lines for your email marketing campaign is as difficult as trying to win a chilli cook-off in Texas. You need the right elements, steps, time and of course, a secret ingredient. In a reverse-secret ingredient process we’ve put together a list of ingredients that shouldn’t be in your email subject line [...]
Does your business look like Angelina Jolie on the red carpet, or the media personality Borat in his latest costume getup? Your business is either wildly attractive or so ugly it turns people away. Which one are you? Attraction marketing is similar to the concept of inbound marketing. It makes your brand look so attractive [...]
Does email marketing sometimes make you feel like you’re a one-legged man in an ass-kicking contest? You’re not alone. Email marketing is a tough game. If it wasn’t then everyone would do it. The competition is incredibly tough, and to make things worse you are constantly striving to be one step ahead of the spam [...]
“Dude, open my email and a purple monkey will run across your screen”. If you’re worried that your email marketing lacks a certain finesse—ahem, like the above–then read on. There are certain things you should and shouldn’t do as an email marketer. For example: add your extended family to your email list and use forwarding [...]
Funneling prospective customers through the conversion pipeline is tough enough without trying to do it with a shakily-built foundation. To ensure that your foundation is right as rock, use this checklist of 4 common mistakes internet marketers make that continually kill lead-to-customer conversions: Set it and Forget It So, you got a lead, you add [...]
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