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The 3 Most-Common Screw Ups in Inbound Marketing

By on May 31, 2012 in Internet Marketing

Inbound marketing is supposed to be the easiest part of internet marketing, but you would be surprised how often people screw it up. These screw ups are important because they mess with inbound marketing success metrics and can lead to people not understanding the ROI of inbound over outbound marketing (inbound marketing, when done properly, [...]

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6 Ways Marketers Can Use Evernote to Organize Their Lives

By on May 18, 2012 in Email Marketing, Internet Marketing

If your office looks like the guy on the cover of Office Space—boy do we have some advice for you. Use Evernote to declutter your desktop (–and life–). Evernote is a fantastic little piece of software that can help you sort emails, use virtual post-its, have a virtual whiteboard, make to-do lists and more. Unfortunately [...]

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4 Metrics to Measure the Effectiveness of Your Marketing Automation Tool

By on May 14, 2012 in Internet Marketing

Congrats on installing a marketing automation tool! You undoubtedly saw the value, or at least possibilities, that a marketing automation tool brings. Marketing automation tools are fantastic ways to increase team cooperation, track work being done and measure success. Hopefully by now you have already installed it successfully, taught all your staff to use it, [...]

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How-To: Perform Competitive Analysis for Internet Marketers

By on May 1, 2012 in Internet Marketing, SEO

So the title of the article got your attention. Excellent (wrote in a Mr. Burns-tone). You are exactly the person we are looking for, because if you are reading this you either have an innate drive to get ahead and a curiosity to get you there, or you’ve already tried SEO and have failed to [...]

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Supercharge Your SEO with a New Internal Linking Strategy

By on April 23, 2012 in Internet Marketing, SEO

You’re going to love this. In this MRI article we’re going to explain WHY internal linking is critical, HOW TO do it, and a couple of ways to improve a pre-existing internal linking strategy. Sound good? Then stay tuned and keep reading. WHY Internal Linking is Critical Internal linking…blah blah…yeah yeah, its important. Taking a [...]

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How To: Fusing Online and Offline Marketing

By on March 29, 2012 in Internet Marketing

Despite a survey done finding that 90% of marketers believe that fusing online and offline marketing efforts will lead to greater returns, many internet marketers remain myopic in scope. But failing to integrate offline marketing approaches like print materials and events still remains damaging to overall success. Integrating online and offline marketing campaigns is surprisingly [...]

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The 3 Keyword Research Mistakes that Cripple Websites

By on March 16, 2012 in Internet Marketing, SEO

There’s no question that successful keyword research requires a little time and effort to get the job done, but misconceptions and mistakes can not only prolong the process, but also lead to back-peddling in the future. Don’t throw away advertising dollars and targeted SEO rankings by failing to understand keyword research. Take note of the [...]

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Why –and HOW– to Integrate Email Marketing and Social Media Marketing

By on March 13, 2012 in Email Marketing, Internet Marketing, Social Media Marketing

Most internet marketers are simultaneously running social media marketing and email marketing campaigns. And surprisingly most of them aren’t integrating the two in any meaningful way. Integration of these two forms of internet marketing is important, because it will decrease your effort while driving participation. You can also use the metrics from one to help [...]

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The Top 3 Challenges for Email Marketers and Their 3 Relatively Easy Solutions

By on February 27, 2012 in Email Marketing, Internet Marketing

Does email marketing sometimes make you feel like you’re a one-legged man in an ass-kicking contest? You’re not alone. Email marketing is a tough game. If it wasn’t then everyone would do it. The competition is incredibly tough, and to make things worse you are constantly striving to be one step ahead of the spam [...]

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4 Tips to Pull Yourself Out of a Sales Slump

By on February 23, 2012 in Affiliate Marketing, Internet Marketing

Going through a sales slump? Sales can be seasonal…or they can wither away slowly over time. When the well starts to dry up, it may be time to take a look at your current marketing strategies to see what went wrong. Is your product a failure? Not necessarily. Many businesses offer valuable products and services [...]

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