Inbound marketing is supposed to be the easiest part of internet marketing, but you would be surprised how often people screw it up. These screw ups are important because they mess with inbound marketing success metrics and can lead to people not understanding the ROI of inbound over outbound marketing (inbound marketing, when done properly, [...]
As email marketers know, lead-nurturing is a difficult skill to learn. You’ve learned how to do it to some degree, but how good are you really at it and what opportunities are you missing? Figuring that out isn’t as hypothetical as it sounds; all you need to do is employ lead-nurturing metrics in your marketing [...]
A majority of company blogs are composed of ego-centric articles centered on the company’s products and philosophies. While this strategy is not altogether business-crushing, it fails to build a community of readers that grow over time. The purpose of business blogging is to attract a network of people who are interested in your content enough [...]
Congrats on installing a marketing automation tool! You undoubtedly saw the value, or at least possibilities, that a marketing automation tool brings. Marketing automation tools are fantastic ways to increase team cooperation, track work being done and measure success. Hopefully by now you have already installed it successfully, taught all your staff to use it, [...]
Writing content is easy as pie. Writing content that gets users clicking is as hard as trying to bake a pie (for most of us anyways). If you are finding that despite all your traffic-generating SEO, blogging and internet marketing efforts, your click-through rates still hover below an acceptable amount then you likely need to [...]
If your email inbox looks like an internet marketing bomb exploded on it, you may be wondering which end is up. Are you continually bombarded with these topics? Facebook Twitter Google+ SEO Content Blogging Video marketing Email marketing Podcasts Webinars Ebooks The list goes on! How can one person possibly tackle all of these strategies? [...]
Every good email marketer worth their salt knows that developing a solid email list is the key to success. And developing a solid email list only happens from a concerted effort to create a spot-on user registration process. The good news is that we’ve made it easy for ya. All you’ve got to do is [...]
Though “How To” articles may be more played out than late-night Brady Brunch reruns, they are still used quite liberally. In fact, “how to” articles are some of the most popular content pieces online with more links and bookmarks than any other online content. People love solutions to their problems and “how to” articles are [...]
Did you know that last year YouTube had over 1 TRILLION views last year? That’s 140 views for every single person on earth. In terms of time-spent, each month the media Goliath users watch over 3 billion hours of YouTube entertainment. Want to get on that gravy train? First off, well done on recognizing YouTube [...]
When tweaking your landing page copy you should treat it like a pro sports team: lead with your first string. Leading with your most powerful and popular players is the key to having a strong season. So, how to pick your starting lineup: 1. This is an Action Sport: Use Verbs Think of your landing [...]
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