Tag Archives | landing page

The 3 Most-Common Screw Ups in Inbound Marketing

Inbound marketing is supposed to be the easiest part of internet marketing, but you would be surprised how often people screw it up. These screw ups are important because they mess with inbound marketing success metrics and can lead to people not understanding the ROI of inbound over outbound marketing (inbound marketing, when done properly, [...]

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How-To: Perform Competitive Analysis for Internet Marketers

So the title of the article got your attention. Excellent (wrote in a Mr. Burns-tone). You are exactly the person we are looking for, because if you are reading this you either have an innate drive to get ahead and a curiosity to get you there, or you’ve already tried SEO and have failed to [...]

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4 Steps to Creating a Visually Stunning Facebook Timeline Page

With the introduction of the new Timeline for Facebook Pages, business owners are scrambling to find ways to make their Timelines stand out. Let’s face it…the majority of website owners are not large corporations with deep pockets. They are small business owners with limited budgets who need to count every penny. Even if your budget [...]

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Supercharge Your SEO with a New Internal Linking Strategy

You’re going to love this. In this MRI article we’re going to explain WHY internal linking is critical, HOW TO do it, and a couple of ways to improve a pre-existing internal linking strategy. Sound good? Then stay tuned and keep reading. WHY Internal Linking is Critical Internal linking…blah blah…yeah yeah, its important. Taking a [...]

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5 Action Items to Draw From Your Analytics Tool

Analytics are a well-intentioned invention for users who have every intention of using them. See the problem here? Time to put your fancy analytics tool to use. For real this time. We have come up with 5 ways to put verbs onto the data your marketing analytics tool spits out. And without further ado or [...]

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6 Easy Steps to Powerful Landing Page Content

When tweaking your landing page copy you should treat it like a pro sports team: lead with your first string. Leading with your most powerful and popular players is the key to having a strong season. So, how to pick your starting lineup: 1. This is an Action Sport: Use Verbs Think of your landing [...]

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Update: Facebook Page Changes and New Product Launches

Last week, we covered the launch of the new Timeline for Facebook Pages in the article, Facebook Rolls Out New Timeline for Facebook Pages.  Since then Facebook has released new products and further explained the Timeline. Reminder: You have until March 30 to make changes to your Page. Updates Update #1: In the last article, [...]

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Are You Committing These Landing Page Crimes?

You won’t find any “get out of jail free” cards in the internet marketing game. When you fail, you fail and when you succeed, you succeed. And most marketers get it dead wrong when it comes to landing pages. A landing page is any page that has a specific purpose, whether to sell a product [...]

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6 Apps to Make Inbound Marketer’s Lives Easier

The more pro-active time you have available for finding creative new internet marketing solutions, the more sales you will make. An inordinate amount of your time is likely being spent doing mundane, yet necessary, tasks like content creation, content promotion, lead nurturing and monitoring, blah blah blah, etc. And while you probably have some tools [...]

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10 Ways to Seize Every (Marketing) Opportunity by using Creative Email…

I have a friend who is a Senior Digital Media Marketing Strategist. I have no idea what that title means—but judging by the 6-figure salary he was recently offered by a Fortune 500 company (which he turned down), he must be quite good at his job. One of the things that makes him good is [...]

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