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Lead-Nurturing Metrics You Might Not Know You’re Measuring

By on May 23, 2012 in Email Marketing, Internet Marketing

As email marketers know, lead-nurturing is a difficult skill to learn. You’ve learned how to do it to some degree, but how good are you really at it and what opportunities are you missing? Figuring that out isn’t as hypothetical as it sounds; all you need to do is employ lead-nurturing metrics in your marketing [...]

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Do You Make These 5 Lead Generating Mistakes that Kill Conversions?

By on May 4, 2012 in Affiliate Marketing, Internet Marketing

You have a few seconds to grab a visitor’s attention with your home page? Does your website fit the bill? Most webmasters are more concerned with creating sites with beautiful design rather than empowering sites with lead generation potential and conversion principles. The result is a catastrophic failure. With the short window of time webmasters [...]

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Evergreen Content HULK

An Explanation of Evergreen Blog Content and WHY YOU NEED IT

By on March 21, 2012 in Blogging

The simple explanation of evergreen blog content is content that needs little maintenance but stays relevant overtime, and it draws big crowds. It is probably the most important tool that you have in your blog topic arsenal to attract new users. Keep in mind though that evergreen content is primarily used to attract new users; [...]

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How-To: Evergreen Content Maintenance

By on March 20, 2012 in Blogging

Hey wait a minute, its EVERGREEN content—doesn’t that mean it lasts forever? Unfortunately not. While evergreen content does stand the test of time, it does become stale without quasi-regular updates. No worries though, it only needs minor maintenance once or twice a year. The purpose of creating evergreen content is to have high-performing, long-lasting content, [...]

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The Elements of a Winning Press Release

By on March 8, 2012 in Internet Marketing, SEO

Press releases are an integral component of every successful content marketing strategy. They have SEO value and lead generation potential all in one. Regularly scheduled press releases generate buzz and press around your brand. They are a slam dunk for sure. It’s a common misconception that press releases must follow a life-altering event. They merely [...]

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4 All-too-Common B2B Social Media Marketing Mistakes (and their Money-Saving…

By on March 2, 2012 in Social Media Marketing

Companies focused on B2B marketing are quickly adapting to the Social Media Marketing (SMM) world. A smart move given how relevant building strong social relationships are within B2B functions. The only problem is that as many move into the SMM realm they pickup bad habits, taught to them by colleagues and fake SMM gurus online. [...]

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4 Money-Generating Insights you Can Gain from your Blogging Analytics Tool

By on February 14, 2012 in Blogging

If your blogging strategy has reached the point that you are considering evaluating it with analytics tools, then you already know the value of blogging. So I don’t need to tell you that businesses that blog 20 time a month or more generate five times more traffic than those who post just once a week, [...]

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Beyond Lead Generation: Turning a Lead into a Sale

By on February 10, 2012 in Affiliate Marketing, Internet Marketing

In an industry focused on massive lead generation, marketers can forget that sales involve more than just acquiring leads. This mindset is also evident when marketers spend most of their capital on getting traffic to their website with SEO, but none of their time and effort on converting the traffic when it gets there. It’s [...]

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13 Techniques for Sustainable Lead Generation

By on January 25, 2012 in Affiliate Marketing, Internet Marketing

Setting up and running a successful internet business is difficult enough without constantly worrying about new ways to generate leads. In order to free up some time and increase your overall business, incorporate sustainable lead generation techniques into your overall marketing strategy. Focus on three main lead-generation arenas: marketing, converting traffic to leads and analyzing [...]

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5 Sure-Fire Strategies for Building a Solid Social Media Marketing Foundation

By on January 8, 2012 in Social Media Marketing

The following sure-fire strategies to lead you to Social Media Marketing success are fairly basic—but sometimes its good to start at, or go back to, the basics. If you regularly incorporate the tips below you will build a solid foundation for your social media marketing campaign. Once you have your foundations you can begin to [...]

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