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Facebook Rolls Out New Timeline for Business Pages

By on February 29, 2012 in Facebook, Social Media Marketing

On Wednesday, Facebook rolled out Timeline for Facebook Pages. The social media giant introduced the Timeline for personal profiles a few months ago and is now transferring the love to Business Pages. If you are a creature of habit, you will not be happy. On March 30, all Facebook Pages will be converted to the [...]

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5 Things You Should Know About Twitter

By on February 28, 2012 in Social Media Marketing, Twitter

Do you speak Twitter? Twitter has its own language and newcomers can feel like foreigners if they don’t understand the interface or the associated symbols and abbreviations. If you are just getting started on Twitter, read this article first: Getting Started with Your Twitter Profile. Once you create a profile and start tweeting, you may [...]

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5 Top-Rated Premium Business WordPress Themes

By on February 20, 2012 in Wordpress

In continuation of our WordPress plugins and themes posts, we wanted to share with you some of the top business themes available for this year. WordPress originally started as a blogging platform but since its inception, millions of businesses use WordPress for their main websites. With the ability for business owners to create, manage and [...]

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7 Tips to Drastically Reduce Email Unsubscribe Rates

By on February 17, 2012 in Email Marketing, Internet Marketing

Your email list is your Golden Egg. Keeping it healthy and current is critical, as is removing those who have sent unsubscribe requests. Unsubscribe requests, unfortunately, are a part of the email marketing business, and you are required by law to respect unsubscribe requests. A healthy unsubscribe rate should be 8% of your subscribers or [...]

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Facebook Market-Research Secrets

By on February 6, 2012 in Facebook, Internet Marketing, Social Media Marketing

LinkedIn Answers is proving to be THE social networking tool for market research—but don’t discount Facebook just yet. If you know the trick-of-the trade for using Facebook for market research, it can be just as effective–if not more effective–than LinkedIn Answers. So, want to know the trick? It is actually brilliant in its simplicity: use [...]

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Why Entrepreneurs and Freelancers Need BOTH Facebook and LinkedIn

By on February 3, 2012 in Facebook, LinkedIn, Social Media Marketing

Freelancers, small-business owners and other entrepreneurs understand the importance of social networking, in addition to in-person business networking. Building a solid network around your business, services, skills and self are critical for not only self promotion but also for gaining valuable insight into your industry. Solid social and business networks give you market research tools, [...]

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How To Save Time and Improve your SMM Strategy with Automation

By on January 30, 2012 in Social Media Marketing

If you would rather be updating your own personal social profiles instead of your company’s, pay close attention because I’ve got some time-saving tips for you—that will also improve your Social Media Marketing strategy. By using the new forms of SMM automation you can automate menial processes, freeing your time up for more creative and [...]

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How Business Owners are Using the Facebook Timeline Cover Photo

By on January 18, 2012 in Facebook, Social Media Marketing

The new Facebook Timeline for personal profiles allows for a large cover image at the top of the timeline. Cover images were created so profile owners could creatively display more of their personality and life to their community. According to Facebook… “We’ve found that people have a better experience viewing your timeline when they see [...]

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4 Highly-Effective Yet Underused Social Media Marketing Tools

By on January 12, 2012 in Blogging, SEO, Social Media Marketing

Social Media Marketing doesn’t have to be difficult, and it doesn’t have to be time-consuming. To make your ‘social’ life easier you should be leveraging the powerful Social Media Marketing tools that have become available in recent years. From post-automation across multiple networks to metrics to omnipotent dashboards, SMM tools do it all—so that you [...]

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Top 5 Facebook Gimmicks that get Results

By on January 11, 2012 in Facebook, Social Media Marketing

Everyone and their mother is promising the newest Facebook tips n’ tricks to give social media marketers a competitive edge. But the truth is, there is no social shortcut nor are there ways around having to make stellar content and remain engaged with your audience. Nope social media marketing is hard work, plain and simple. [...]

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