Inbound marketing is supposed to be the easiest part of internet marketing, but you would be surprised how often people screw it up. These screw ups are important because they mess with inbound marketing success metrics and can lead to people not understanding the ROI of inbound over outbound marketing (inbound marketing, when done properly, [...]
If your office looks like the guy on the cover of Office Space—boy do we have some advice for you. Use Evernote to declutter your desktop (–and life–). Evernote is a fantastic little piece of software that can help you sort emails, use virtual post-its, have a virtual whiteboard, make to-do lists and more. Unfortunately [...]
Though social media is necessary for most websites businesses, it can become as annoying as a crying 5-year-old pulling on your leg, whining to get your attention. Are you one of those webmasters who feel your time could be put to better use? For those webmasters who feel social media is essential, yet you are [...]
With a reasonable amount of social media marketing time under your belt by now you have likely run into the same obstacles as many of our readers: how to run simultaneous marketing and customer service campaigns, providing that human touch and avoiding the release of sensitive information. As my Aussie friend says, “no worries mate”. [...]
There’s no question that successful keyword research requires a little time and effort to get the job done, but misconceptions and mistakes can not only prolong the process, but also lead to back-peddling in the future. Don’t throw away advertising dollars and targeted SEO rankings by failing to understand keyword research. Take note of the [...]
If you are one of the email marketers who relies on e-commerce for an income (which is just about all of ya), I’ve got some great tips for you on how to turn an abandoned shopping cart into a sale. The even-better news is that it can be done using the email marketing tools that [...]
When I started marketing online, I heard people say how glamorous and rewarding it was…the ability to create your own schedule, spend more time with your family, and quit working for “the man.” But…what they neglected to tell me was what it would take to experience those benefits. Working online is fulfilling and the ability [...]
“Dude, open my email and a purple monkey will run across your screen”. If you’re worried that your email marketing lacks a certain finesse—ahem, like the above–then read on. There are certain things you should and shouldn’t do as an email marketer. For example: add your extended family to your email list and use forwarding [...]
Going through a sales slump? Sales can be seasonal…or they can wither away slowly over time. When the well starts to dry up, it may be time to take a look at your current marketing strategies to see what went wrong. Is your product a failure? Not necessarily. Many businesses offer valuable products and services [...]
Internet marketers everywhere are climbing on each other like crabs in a bucket to become THE online authority in their vertical. This is no surprise of course, given that everyone wants to be the man, the top dog, the person people automatically come to in search of advice (that advice generally being “buy my product”). [...]
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