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Testing Social Signals

Which Social Networks Provide the Most Significant Return for Marketers?

By on December 13, 2012 in Facebook, Google, Social Media Marketing

SEO marketing firms are required to prioritize their efforts when creating and managing social media marketing campaigns. Therefore, it stands to reason that SEO marketers would need to concentrate their efforts where they will get the most significant return. In a small study conducted by an SEO marketing firm, Tasty Placement, the researchers found that [...]

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HOW TO: Overcome the Most Common Social Media Marketing Obstacles

By on April 4, 2012 in Social Media Marketing

With a reasonable amount of social media marketing time under your belt by now you have likely run into the same obstacles as many of our readers: how to run simultaneous marketing and customer service campaigns, providing that human touch and avoiding the release of sensitive information. As my Aussie friend says, “no worries mate”. [...]

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How To: Fusing Online and Offline Marketing

By on March 29, 2012 in Internet Marketing

Despite a survey done finding that 90% of marketers believe that fusing online and offline marketing efforts will lead to greater returns, many internet marketers remain myopic in scope. But failing to integrate offline marketing approaches like print materials and events still remains damaging to overall success. Integrating online and offline marketing campaigns is surprisingly [...]

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Keeping Up With the Social Media Frenzy

By on March 21, 2012 in Social Media Marketing

Social media is growing faster than mold on a moist piece of bread in the humid Florida sun. Every time you turn around something is changing and new strategies are introduced to the web. Just look at the frenzy the newest Facebook changes are causing. These constant updates make it hard for small businesses to [...]

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The 3 Keyword Research Mistakes that Cripple Websites

By on March 16, 2012 in Internet Marketing, SEO

There’s no question that successful keyword research requires a little time and effort to get the job done, but misconceptions and mistakes can not only prolong the process, but also lead to back-peddling in the future. Don’t throw away advertising dollars and targeted SEO rankings by failing to understand keyword research. Take note of the [...]

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YouTube Marketing Tips for Your Online Business

By on February 27, 2012 in Internet Marketing

Are you using videos as part of your content marketing campaign? Videos represent an effective marketing strategy for those businesses that are looking for different ways to spread brand awareness and increase traffic to their website. Americans stream billions of videos every month and internet video viewing is growing faster than television. YouTube has become [...]

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6 Different Business Roles that Should be Listening to Social Networks

By on January 10, 2012 in Social Media Marketing

In small-to-medium sized businesses Social Media Marketing campaigns are often administered by a single person, from a single department. This myopic approach to social media allows for a singular voice, and often only a single focus as well. In order to open up the scope and to add a more well-rounded voice to your Social [...]

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6 Ways Internet Marketers can Generate and Nurture More Leads

By on January 5, 2012 in Affiliate Marketing, Blogging, Internet Marketing

A classic mistake made by internet marketers, affiliate marketers, social media marketers and email marketers alike is focusing on campaigns but not focusing on lead generation opportunities. While this may sound like an oxymoron given that many think of the two terms as congruous, but continuing to email or otherwise market without exhausting your current [...]

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9 Landing-Page Improvement Tips from IBM’s Homepage Improvement Case Study

By on January 4, 2012 in Affiliate Marketing, Internet Marketing

Your landing page may be failing you. If your email-, social- and internet-based marketing campaigns are highly successful but you still have a high bounce rate and low conversion rate then your landing page is likely the cause. If you suspect that your landing page is counteracting your concerted marketing efforts—or you simply want to [...]

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5 Steps to Email Marketing Subject Lines (That People Will Actually Open) and…

By on December 30, 2011 in Email Marketing

According to Internet security firm Sophos, the United States is the leading sender and receiver of email marketing (aka spam) on the planet, with millions of messages being sent per second. But wait, you’re not spamming people…or are you? The difference between email-based marketing and spamming is a thin line; the minor difference being that [...]

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