Tag Archives | marketing
How to Succeed with Google Plus

How To Succeed With Google Plus – An Infographic

Social search results from Google are more relevant when they have considered your social connections. With this in mind, it is important to include keywords in your posts so that they will be present in your follower’s search results. The search algorithm for Google includes personalized search results that have been gotten from Google+ activity. [...]

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Testing Negative SEO

Does Negative SEO Work?

We all know and believe in SEO as a way to improve our website ranking, but is it possible to use those same skills in reverse? This question has come up in part because of the new Google algorithm and, their promise to punish websites that engage in bad SEO. Naturally, this leads us to [...]

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What Can We Learn from EConsultancy

Content Planning For Link Building Wins

When you start to expand your online marketing strategy you are going to looking at content in some form of another. The modern digital landscape requires you to put together not only compelling content but content that will have the attributes that it needs to set it apart form other content in your niche and [...]

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Facebook Biggest Pump and Dump Ever

Facebook: The Biggest Pump And Dump Ever?

This infographic gives a lot to think about in a short space, and it delivers the facts about the recent financial debacle on Wall St involving the Facebook IPO. It gives you a timeline on the development of Facebook, from the time Zukerberg was a pup with a 1 billion dollar internet startup, to May [...]

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6 Ways Marketers Can Use Evernote to Organize Their Lives

If your office looks like the guy on the cover of Office Space—boy do we have some advice for you. Use Evernote to declutter your desktop (–and life–). Evernote is a fantastic little piece of software that can help you sort emails, use virtual post-its, have a virtual whiteboard, make to-do lists and more. Unfortunately [...]

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How to Format Blog Posts for Increased Readability

ReAdAbIlItY iS vErY iMp0rT@nt. How long did it take you to read that? How long would you continue reading a paragraph like that? Probably not very long. While that is a drastic example, it is still an example of the importance of readability. To ensure that your webpage, email and blog post content is easy [...]

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Do You Make These 5 Lead Generating Mistakes that Kill Conversions?

You have a few seconds to grab a visitor’s attention with your home page? Does your website fit the bill? Most webmasters are more concerned with creating sites with beautiful design rather than empowering sites with lead generation potential and conversion principles. The result is a catastrophic failure. With the short window of time webmasters [...]

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Understanding (and Leveraging) Inbound, Internal and Outbound Links

A link is a link is a link, right? Not quite. In the same way that not all pizzas are not created equal; there is good pizza and bad pizza (although bad pizza is still better than no pizza), and there are good links and bad links. Links vary in quality, so when (re)considering your [...]

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The 8-Step Website Conversion Checklist

Masses of traffic may make your head feel big, but it will do nothing to help you expand your business. Website success does not become a reality until the traffic converts and the zeroes in your bank account start to grow. If your traffic is hanging out on your website but not taking action, take [...]

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5 Questions You NEED to Ask a Blogger BEFORE Hiring Them

So you’ve figured out that churning out the quantity of blog content needed to be successful takes more time than your willing to commit. No worries, as a business owner you’re likely used to delegating tasks; time to delegate your blog. Your best option for taking blogging off your plate is to hire a professional [...]

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