Though social media is necessary for most websites businesses, it can become as annoying as a crying 5-year-old pulling on your leg, whining to get your attention. Are you one of those webmasters who feel your time could be put to better use? For those webmasters who feel social media is essential, yet you are [...]

The Do’s and Don’ts of Facebook Marketing
Facebook has hundreds of millions of users just waiting to interact with you, right? Well, not really. You will often hear marketers tout the massive number of Facebook users as an incentive to market on Facebook. Yet, if you are not marketing correctly, no one will ever know you exist. It’s similar to reaching the [...]

6 Different Business Roles that Should be Listening to Social Networks
In small-to-medium sized businesses Social Media Marketing campaigns are often administered by a single person, from a single department. This myopic approach to social media allows for a singular voice, and often only a single focus as well. In order to open up the scope and to add a more well-rounded voice to your Social [...]

The Top 12 Social Media Metrics Your Small Business Should Be Monitoring
If you are reading this then you already understand the importance of social media metrics; social metrics are your roadmap to social media marketing success. If you are still a beginner then consider reading our Social Media Metrics 101: The Basics. While almost all social metrics have value, some are more important than others to [...]

What NOT to do with Social Media Marketing
How many of us remember our parents telling us NOT to touch the stove or NOT to jump on the bed? As kids we thought they were mean, but once we grew up we realized that touching a hot stove would lead to a dreaded trip to the emergency room. Social media marketing to those [...]

6 Steps to Creating a Viral Social Media Campaign
In a somewhat twisted world of Rebecca Black gurus and treadmill dancing “wannabes”, the concept of “viral” has become one of the biggest buzz words in the internet marketing industry. Unfortunately, failure is all too common as social media marketers continually dish out their latest ideas only to garner a few more likes on Facebook [...]

Learn How to Become a Facebook Social Media Marketing Expert
Facebook has established itself as one of the most visited websites. If you wish to have a good online marketing campaign, you cannot neglect Facebook. Facebook users belong to all kinds of social classes and age groups; chances are a majority of your customers use it. This article will help you shape your social media [...]
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