Writing content is easy as pie. Writing content that gets users clicking is as hard as trying to bake a pie (for most of us anyways). If you are finding that despite all your traffic-generating SEO, blogging and internet marketing efforts, your click-through rates still hover below an acceptable amount then you likely need to [...]
Tag Archives | seo
Understanding (and Leveraging) Inbound, Internal and Outbound Links
A link is a link is a link, right? Not quite. In the same way that not all pizzas are not created equal; there is good pizza and bad pizza (although bad pizza is still better than no pizza), and there are good links and bad links. Links vary in quality, so when (re)considering your [...]
How-To: Perform Competitive Analysis for Internet Marketers
So the title of the article got your attention. Excellent (wrote in a Mr. Burns-tone). You are exactly the person we are looking for, because if you are reading this you either have an innate drive to get ahead and a curiosity to get you there, or you’ve already tried SEO and have failed to [...]
How to Choose the Right Internet Marketing Strategies for Your Website
If your email inbox looks like an internet marketing bomb exploded on it, you may be wondering which end is up. Are you continually bombarded with these topics? Facebook Twitter Google+ SEO Content Blogging Video marketing Email marketing Podcasts Webinars Ebooks The list goes on! How can one person possibly tackle all of these strategies? [...]
Google Releases 50 New March Updates
Another 50 changes graced the pages of Google’s Insider Search blog this week. In an effort to become more transparent, Google continues to update webmasters every month educating them on what’s happening in the “Googlesphere.” Click here to see Google’s February search quality updates. This month’s changes were just as ambiguous as last month, but [...]
HOW TO: Create, Analyze, and Evaluate Your SEO Strategy
Newbies to the SEO game are often daunted by the idea of implementing an SEO strategy, but if you break the quasi-Herculean task down to its few basic steps the process becomes easy. Lucky for you, we’ve done it for you. Step 1: Establish Metrics and Guidelines There are many SEO tools out there will [...]
Google Update: Too Much SEO May Get Your Website Penalized
Is your content keyword rich? Does it link out to many resources? If so, you may be in trouble. We just published an article on the most recent Google changes as per Google’s own blog. However, the latest update was leaked by Matt Cutts, head of Google’s search quality spam team, during the SXSW conference. [...]
How To: Fusing Online and Offline Marketing
Despite a survey done finding that 90% of marketers believe that fusing online and offline marketing efforts will lead to greater returns, many internet marketers remain myopic in scope. But failing to integrate offline marketing approaches like print materials and events still remains damaging to overall success. Integrating online and offline marketing campaigns is surprisingly [...]
How To: An Internet Marketer’s Guide to SEO for YouTube
Did you know that last year YouTube had over 1 TRILLION views last year? That’s 140 views for every single person on earth. In terms of time-spent, each month the media Goliath users watch over 3 billion hours of YouTube entertainment. Want to get on that gravy train? First off, well done on recognizing YouTube [...]
6 Easy Steps to Powerful Landing Page Content
When tweaking your landing page copy you should treat it like a pro sports team: lead with your first string. Leading with your most powerful and popular players is the key to having a strong season. So, how to pick your starting lineup: 1. This is an Action Sport: Use Verbs Think of your landing [...]
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5 Common Blog Mistakes (and their 5 Quick Fixes)
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How To: Leverage Content for Increased Customer Referrals and Upsell…
RickPuaPila: You need to create a squeeze page where the ONE AN...
optifex: I think you can't post a timeline picture with an...
MalcolmSmith: Hi Jenna I found your article very interesting p...
KathyLong: One thing you didn’t mention were sponsor links....
