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Testing Social Signals

Which Social Networks Provide the Most Significant Return for Marketers?

By on December 13, 2012 in Facebook, Google, Social Media Marketing

SEO marketing firms are required to prioritize their efforts when creating and managing social media marketing campaigns. Therefore, it stands to reason that SEO marketers would need to concentrate their efforts where they will get the most significant return. In a small study conducted by an SEO marketing firm, Tasty Placement, the researchers found that [...]

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How To: Leverage Content for Increased Customer Referrals and Upsell…

By on May 7, 2012 in Blogging, Internet Marketing, Social Media Marketing

Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]

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What to Look for in a Rockstar Blogger or Blog Manager

By on February 29, 2012 in Blogging

So you’ve finally gotten overwhelmed with the serious time commitment that running a successful, competition-beating blog takes? Then its definitely time to hire someone to take some work off your plate, and to hopefully take your blog to the next level. The quality of bloggers varies massively between candidates though so you must put possible [...]

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Google Understands Social SEO…Do You?

By on February 8, 2012 in Google, SEO, Social Media Marketing

Social SEO is like peanut butter and jelly. You can eat one without the other, but the combination of the two is like a party for your taste buds. The principles of search engine optimization (SEO) have been around for quite some time now…not as long as peanut butter and jelly, but long enough to [...]

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How To Optimize Images for SEO, Search and Social Media Sharing

By on January 30, 2012 in SEO, Social Media Marketing

As intellectual as we all pretend to be (or wish we were), we like the internet and social networks for the pretty pictures–and pretty graphics and designs. Having pretty pictures on your site/social profiles is visually appealing, but are your images effective in addition to being visually attention-grabbing? These days, simply using pictures is not [...]

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6 Different Business Roles that Should be Listening to Social Networks

By on January 10, 2012 in Social Media Marketing

In small-to-medium sized businesses Social Media Marketing campaigns are often administered by a single person, from a single department. This myopic approach to social media allows for a singular voice, and often only a single focus as well. In order to open up the scope and to add a more well-rounded voice to your Social [...]

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5 Sure-Fire Strategies for Building a Solid Social Media Marketing Foundation

By on January 8, 2012 in Social Media Marketing

The following sure-fire strategies to lead you to Social Media Marketing success are fairly basic—but sometimes its good to start at, or go back to, the basics. If you regularly incorporate the tips below you will build a solid foundation for your social media marketing campaign. Once you have your foundations you can begin to [...]

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The Top 12 Social Media Metrics Your Small Business Should Be Monitoring

By on December 27, 2011 in Social Media Marketing

If you are reading this then you already understand the importance of social media metrics; social metrics are your roadmap to social media marketing success. If you are still a beginner then consider reading our Social Media Metrics 101: The Basics. While almost all social metrics have value, some are more important than others to [...]

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Social Media Metrics 101: The Basics of Social Analytics

By on December 27, 2011 in Social Media Marketing

A Social Media Marketing campaign without metrics is like a shoe without laces; a geek without braces; asentencewithoutspaces. Without social media metrics, it is impossible to know how effective you are being, to know what you are doing wrong and what you are doing right. Luckily, using social media metrics isn’t as hard as it [...]

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Social Media Marketing FAQ

By on December 19, 2011 in Social Media Marketing

When my mom first heard about social media she called me and said “I keep hearing about something called Facebook, what kind of ‘book is it?”. Sigh. My technologically inept mother not only knows Facebook now, she has a personal page, a business page (which yes, I helped her create) and has more apps than [...]

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