Every good email marketer worth their salt knows that developing a solid email list is the key to success. And developing a solid email list only happens from a concerted effort to create a spot-on user registration process. The good news is that we’ve made it easy for ya. All you’ve got to do is [...]

HOW TO: Overcome the Most Common Social Media Marketing Obstacles
With a reasonable amount of social media marketing time under your belt by now you have likely run into the same obstacles as many of our readers: how to run simultaneous marketing and customer service campaigns, providing that human touch and avoiding the release of sensitive information. As my Aussie friend says, “no worries mate”. [...]

What to Look for in a Rockstar Blogger or Blog Manager
So you’ve finally gotten overwhelmed with the serious time commitment that running a successful, competition-beating blog takes? Then its definitely time to hire someone to take some work off your plate, and to hopefully take your blog to the next level. The quality of bloggers varies massively between candidates though so you must put possible [...]

How To Optimize Images for SEO, Search and Social Media Sharing
As intellectual as we all pretend to be (or wish we were), we like the internet and social networks for the pretty pictures–and pretty graphics and designs. Having pretty pictures on your site/social profiles is visually appealing, but are your images effective in addition to being visually attention-grabbing? These days, simply using pictures is not [...]

Facebook Fights Back Against “Google Search Plus Your World”
If you read our blog, you will have noticed an article we posted last week which explained the Google Search Plus Your World update. If you haven’t read it yet you can access it here: Google’s Search Plus Your World Update and How it Affects You In the article I discussed how Google has used [...]

How Local Businesses Can Use Google Places to Their Advantage
Type the name of a service into Google’s search query box along with your city or state and tell me what you see… A simple search for “Italian restaurants los angeles” revealed these results… What do you notice? The first page is full of Google places results because the search query was specific to location. [...]

5 Sure-Fire Strategies for Building a Solid Social Media Marketing Foundation
The following sure-fire strategies to lead you to Social Media Marketing success are fairly basic—but sometimes its good to start at, or go back to, the basics. If you regularly incorporate the tips below you will build a solid foundation for your social media marketing campaign. Once you have your foundations you can begin to [...]

Social Media Marketing FAQ
When my mom first heard about social media she called me and said “I keep hearing about something called Facebook, what kind of ‘book is it?”. Sigh. My technologically inept mother not only knows Facebook now, she has a personal page, a business page (which yes, I helped her create) and has more apps than [...]

Top 10 Must Have Social Media Plugins for WordPress
These days using social media plugins to promote your WordPress site has become as innate as…well, checking your Facebook multiple times daily. Luckily WordPress has empowered their users with a strong toolbox of social media plugins to automate and strengthen the social media marketing process. Keep in mind though: not all plugins are created equal. [...]
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