ReAdAbIlItY iS vErY iMp0rT@nt. How long did it take you to read that? How long would you continue reading a paragraph like that? Probably not very long. While that is a drastic example, it is still an example of the importance of readability. To ensure that your webpage, email and blog post content is easy [...]
Sadly, these days content has been reduced to nothing more than SEO-based traffic generation. I know this, because I have written lots of it. Its dull to write and even duller to read. And it certainly doesn’t generate many leads, referrals or up-sell current customers. This means that you, and your competition, are likely missing [...]
Social media is growing faster than mold on a moist piece of bread in the humid Florida sun. Every time you turn around something is changing and new strategies are introduced to the web. Just look at the frenzy the newest Facebook changes are causing. These constant updates make it hard for small businesses to [...]
Email-list maintenance has long been a royal pain the arse for internet and email marketers. It is however a necessary evil that must be done to maintain your good-sender status and keep your stats clean. Never fear though, once again—we are here. Here are the critical (and EASY) steps to keeping a clean (and effective) [...]
In the world of an online economy, website traffic is king. Part of profitable traffic includes having a high clickthrough rate to drive new and repeat business. There are times, however, when the current solutions are not enough and the game should be kicked up a few notches to ensure successful campaigns. Fortunately, there are [...]
Press releases are an integral component of every successful content marketing strategy. They have SEO value and lead generation potential all in one. Regularly scheduled press releases generate buzz and press around your brand. They are a slam dunk for sure. It’s a common misconception that press releases must follow a life-altering event. They merely [...]
Recently I wrote an article about the Orwellian new Google privacy policy (you can read my article here). Its unification of spying across all internet activities, including all of the Google-owned email, docs, calendar, search, social activities and browsing habits of their users, is scary to say the least. This new treasure trove of unified [...]
A content shortage is like having no gifts under the tree at Christmas. Well, maybe not that ghastly but its it will stick in your readers’ minds longer than your kids tell the story of “that time the Christmas tree was bare”. To steer clear of this editorial Grinch story ensure you have a solid [...]
Funneling prospective customers through the conversion pipeline is tough enough without trying to do it with a shakily-built foundation. To ensure that your foundation is right as rock, use this checklist of 4 common mistakes internet marketers make that continually kill lead-to-customer conversions: Set it and Forget It So, you got a lead, you add [...]
Blogs offer business brands the ability to connect with the people they are serving. Connection is paramount to internet business success and contact forms provide blog readers with the opportunity to interact with business owners privately. Some of your blog readers may not want to interact with you on a post or they may have [...]
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